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The starting point for acing your business's social media marketing strategy is to work with a great social media marketing agency.
You might try to save money by taking care of social media marketing in-house, or even doing it yourself, as the company owner or founder.
Most times you’ll find it’s worth paying for an expert to help. Not only do they free up your time to focus on your core business, but their expertise gives you a real chance to see results in the long term.
Social media marketing requires consistency, and it’s very hard to put consistent effort in content creation when you’re juggling multiple other tasks in your business.
Like us, you’ll probably come to realize that paying for an expert and saving time is the best way to approach this.
Related: ‘How to Start a Social Media Marketing Agency’
What does a social media agency do?
Social media agencies help their clients build a social media strategy, establish a social media presence, create content, identify and engage with influencers. Some of them will also run ad campaigns on channels such as Facebook, Twitter, YouTube, Instagram, and Snapchat.
What companies need social media marketing?
Social media marketing is a must-have for businesses of all sizes and in any industry, provided they can see their target audience active on social media channels and interested in engaging with content on topics related to the business or industry.
Whether your business is B2B or B2C, people are just people, they all want to be entertained, they all want to learn and, most definitely, they all will do research online, including checking your social media presence, when searching for a service provider or product.
Giving your brand an identity
More than half the world's population is on social media, with about 400 million users coming online in 2020 for the first time. On average, people spend 2.30 hours per day on social media channels.
A business should at least have a presence on a few social media networks and maintain it, even if it’s just to demonstrate an interest in connecting with their audience and to showcase their expertise.
For most brands, though, social media content can be a great opportunity to build a brand identity, by repeatedly sharing content - ideas, advice, experiences, people, partners, reviews etc. - that gives the brand a personality, something people can relate with. Something that’s hard to do if all you have is a website.
We know people are attracted to brands they can relate to and engage with, and are looking for more than just a solution to a problem.
They’re looking for alignment between their identity and the brand’s, in the same way you like to do business with people you like.
When done right, social media marketing helps businesses:
- Attract customers
- Build loyalty
- Stay top of mind
- Increase brand awareness
- Increase revenue
In-house vs agency
A successful social media campaign involves getting the strategy, design, content creation, ads, distribution, and influencer marketing right the first time and every time.
This means you need experts on different aspects of social media management.
When comparing hiring in-house vs working with a social media agency, the challenges of finding top talent and the expenses linked to hiring and retaining in-house staff are the main reasons to outsource social media management.
Agencies offer flexible monthly packages allowing you to scale up or down, start or stop campaigns based on your business needs. Apart from scalability, you get instant access to a diverse pool of experts that can help you achieve meaningful results in a quicker time, without the need to train new hires.
Who are the top social media agencies in 2022?
Below our recommendations for agencies you should consider.
MixBloom
MixBloom is at the top of the list based on affordable pricing, creativity, responisveness, and deep understanding of client requirements.
Unlike most agencies, MixBloom is focused on providing a quality social media management service at an affordable price, by connecting brands directly with their team of social media managers.
What sets MixBloom apart from other agencies is their social media scheduling and approvals platform that streamlines communication. The platform lets clients seamlessly review the curated content, request edits, leave feedback and approve content, all from one page.
Location - London, England, with a remote team based in the US, UK and the rest of Europe.
Employees - The company has a team of 10 social media managers.
The social media management packages are offered at three levels:
- Starter package - $199 for eight posts and eight custom images a month
- Business - $299 for 12 posts and 12 custom images a month
- Growth - $449 for 20 posts and 20 custom images per month
While the Starter package supports two networks, the other two offer support for four networks. All the plans come with unlimited revisions.
Reviews
MixBloom has received positive reviews on sites such as G2 and Trustpilot. Reviewers particularly appreciate the MixBloom team for taking the time to fully understand the nuances of the business and the industry. The social media agency has earned five-star ratings for its:
- Responsiveness
- Quality of the work delivered consistently
- Ability to integrate ongoing feedback
While there are no 'negative' reviews, one user does not particularly like that the writers are changed often, which means clients have to speak to different people each time.
Spin Brands
The London-based company offers social media marketing services across ten countries. Their services are primarily divided into organic and paid social services. Specifically, the agency handles social media strategy development, content creation, influencer management, and content distribution.
Having won many prestigious awards, Spin Brands is regarded as one of the best social media marketing agencies across review sites.
Location - London, England
Employees - 10 to 49
Pros
- Award-winning social media agency
- Wide range of social media marketing services
- Responsiveness and transparency
- Creativity and flexibility
Pricing information is not available on the site for a quick comparison of quotes.
Client case study
Aspinal of London had seen poor results with Google Ads and hired Spin Brands to grow their social presence. With a combination of organic and paid social media marketing, the agency provided a 73 percent increase in ROAS (return on ad spend).
Reviews
Spin Brands has earned 5-star ratings on all categories, including quality, schedule, and pricing. Most reviewers highlight the fact that the agency succeeded in driving traffic to their business website while reducing cost per acquisition.
Social Media 55
Social Media 55 is a digital marketing agency with social media management being the primary focus area. With a nano-targeting approach, the agency delivers results consistently. Customization is one of the agency's USPs as they offer 'a la carte' options to optimize their client's connection with their target audience. The social media management services they offer include:
- Social media management
- Influencer marketing
- Social media advertising on Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat
- Facebook marketing
- Snapchat marketing
Location - Montreal, QC
Employees - 10 - 49
Pros
- Wide range of social media marketing services
- Quick response
- Strong workflow
- Local marketing services in multiple locations
Cons
- No pricing information is available on the site
Client case study
Top Maui Hotels, a Hawaiian-based ad company, engaged Social Media 55 to strengthen its presence in the social media sphere.
Apart from social media management, the team at Social Media 55 also handled logo design, website design, PPC management, and search engine optimization. Within four months, Top Maui Hotels gained 47K followers on Instagram and over 23K followers on Facebook.
Reviews
Social Media 55 has earned five-star ratings on Clutch.co. Clients particularly appreciate the excellent results, including higher website traffic and business improvement. The team at Social Media 55 is lauded for their quick response, effective workflow, competency, and 24/7 support.
Disruptive Advertising
If you are looking for the best social media marketing agency in Utah, Disruptive Advertising is the ideal choice. It has garnered over 50 awards and has a long list of clients, including KPMG, Magento, Adobe, and Madison Reed, among others.
The agency offers a wide range of digital marketing services, including:
- Paid advertising that includes paid search and paid social ad services
- creative services including creative strategy, motion ads, and landing page design
- Lifecycle marketing - Email and lead nurture marketing
- Website optimization - web and conversion rate optimization
The company caters to the digital marketing needs of many industries such as legal, finance, insurance, education, home, and healthcare.
Location - Pleasant Grove, Utah
Employees - Over 120 employees
Pros
- Focus on creating a rich customer experience
- One-stop destination for a wide range of digital marketing services
- Positive reviews from clients
- Results-driven approach
Cons
- Pricing information is not available on the website to make a quick comparison
- As a PPC services company, Disruptive Advertising's focus on social media marketing is limited to paid ads on different channels. If you are looking for content creation and publishing services, refer to this social media management services list
Client case study
Disruptive Advertising was hired by a sports retail company to provide branding services. The team at Disruptive Advertising designed the client's Facebook, Google, and Amazon accounts while placing sponsored ads. The client was able to increase their ROI on Google and Amazon and appreciated the transparency, ongoing communication, and speedy implementation of necessary changes. The clients gave good ratings on these categories:
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to refer: 4.0
Pricing
While the social media marketing agency pricing is not mentioned on the website, the company specifies that their services are best suited for businesses with:
- Revenue of more than $150,000 and
- A monthly ad budget of $3,000
Reviews
Most reviews on sites such as G2 and Clutch.co are positive. Clients appreciate the Disruptive team's attentiveness, responsiveness, creativity, and professionalism. Many clients say the social ads the agency placed were successful in boosting their brand awareness and marketing ROI.
Clients who have worked with Disruptive for many years say the agency's team consistently performs above expectations while providing improvement suggestions and great insights to campaigns.
WebFX
WebFX offers a comprehensive range of digital marketing services to medium and large-size businesses across the globe. Their social media services include:
- Social media advertising
- Social media design and management
- YouTube advertising
- Online review acceleration
According to their claim on the company website, they have helped their clients generate $2,416,945,839 in sales revenue with their marketing efforts.
Location - Harrisburg, PA
Employees - 250 to 999
Pros
- A full-service digital marketing company (web design, e-commerce, content creation, PPC, SEO, and social media)
- Different pricing and service packages to suit various budget
- Use of project management tools to stay organized
- Results-driven
Client case study
An animal feed company looking to boost website traffic and conversion witnessed year-on-year dramatic traffic increases since they started working with WebFX.
According to the client, the social media agency not only puts in the required work but also identifies new opportunities for achieving marketing goals.
Pricing
They offer five different pricing and service packages:
- $900 per month for one social network and 15 posts
- $1,300 per month for 2 networks and 30 posts
- $1,500 per month for 3 networks and 45 social posts
- $1,800 per month for 4 networks and 60 social posts
- $2,100 per month for 5 networks and 75 social posts
The more expensive plans also include daily campaign monitoring.
Reviews
WebFX has a high rating on review sites with not many negative reviews. Clients appreciate the agency for its responsiveness, attention to detail, organization, and ability to identify marketing opportunities.
One of the few negatives noted was that the agency makes frequent strategy changes that lead to project delays.
Which are the best social media marketing agencies in the USA?
LYFE Marketing
LYFE Marketing offers SEO, PPC, web design, and social media marketing services, with a 60 percent focus on social media management. If you are looking for the best social media marketing agency for small business, LYFE Marketing is your go-to agency.
Since its inception in 2011, LYFE Marketing has handled more than 2,000 social media campaigns. According to their claims, they have helped a small business use SEO to boost sales by $96,664.98. They follow a seamless process when it comes to social media marketing:
- Assigning a dedicated social media account manager
- Developing social media strategy specific to the client
- Creating content calendars and ads
- Daily maintenance and growth optimization
- Ongoing communication and reporting
Location - Atlanta, GA
Employees - 10 to 49 employees
Pros
- Full-service social media management services
- Transparent pricing
- A streamlined approach to social media marketing that drives results
- Dedicated social media account manager
- Ongoing reporting, updates, and support
Client case study
A barbecue pellets manufacturer hired LYFE Marketing for digital marketing services. The client was able to triple their sales despite the off-season implementation of their campaign. The social media agency's team, according to the review, exceeded the client's expectations. With frequent updates, availability, and customer service, LYFE Marketing demonstrated its commitment to the ongoing partnership.
The pricing packages for social media management are categorized into:
- Good - $750 per month (12 posts each month on Facebook and Instagram, page monitoring & responding and Boost Ad Management)
- Better - $850 per month (20 posts per month and all the services offered in the 'Good' plan)
- Best - $1150 per month (40 posts each month and all the services offered in the Good plan)
Reviews
Most reviews are positive, with clients appreciating the smooth onboarding process, great results, and ongoing communication.
On the negative side, a few clients say while they failed to achieve any results, the agency's workflows "were terrible." According to these reviewers, the social media agency only works via email with documents that are either not put up on time or get lost often.
JumpFly
JumpFly is a reliable social media marketing agency USA businesses have worked with. Founded in 2003, the agency designs, manages, and implements Facebook, LinkedIn, Google, and Microsoft Ads accounts for small and mid-sized businesses.
Location - Chicago, IL
Employees - 40
Pros
- Results-driven approach
- Extensive experience
- Detailed and thorough reporting
- Customer-centric
Cons
- No pricing information is available on the website.
Client case study
Harvard Business Services hired JumpFly to achieve exponential growth by increasing customer acquisitions. By using a range of smart strategies, including automated bids, search, and YouTube remarketing, JumpFly increased conversions by 55 percent.
Reviews
Most reviewers say Jumpfly is the best social media marketing agency they have worked with. Apart from the team's expertise, friendliness, and responsiveness, reviewers appreciate the agency for delivering tangible results in terms of increase in traffic, lead conversions, and sales revenue.
Thrive Internet Marketing Agency
Thrive is a digital marketing agency that caters to various industries with services including web design, social media management, reputation management, eCommerce marketing, PPC, and SEO management. Founded in 2005, the agency has earned over hundred 5-star reviews on Clutch, Facebook, and Google. Their social media services include:
- Identifying target audience
- Creating and implementing a social media strategy
- Scheduling updates
- Social media monitoring
- Keyword research and targeting
Location - Arlington, TX
Employees - 10 to 49
Pros
Thrive is known for:
- Integrity and transparency
- Proven processes
- Award-winning expertise
- Customer-centricity
- Dedicated personal contact
Cons
- No pricing information is available on the website
Client case study
Ambler Industries, a landscape construction company, consulted Thrive to optimize its social media campaigns. The company's goal was to build trust, boost brand awareness and engagement.
Thrive's hands-on approach to the client's Instagram and Facebook accounts helped boost month-on-month engagements. The client was able to reach 8.1K people while generating 553 post likes.
Reviews
Most clients give a rating of 5/5 on all categories, including quality, cost, schedule, and willingness to refer the agency. "Innovative", "strong company culture", "dedicated" and "passionate" are some words reviewers use to describe the social media agency.
Savage Global Marketing
The Florida-based digital marketing agency also offers social media marketing. Their services include YouTube, Facebook, Google, Amazon, and Instagram ads, apart from web development and video production. As an ideal social media marketing agency for small business, Savage Global Marketing aims to increase brand awareness, optimize marketing ROI, drive traffic and build brand credibility.
Location - Fort Lauderdale, FL
Employees - 10 to 49
Pros
- Expert project management
- Ongoing communication
- Results-driven approach
Client case study
Taco Bell Cantina had specific marketing requirements given their unique clientele. The team at Savage Global Marketing created an engaging video to capture the essence of Taco Bell Cantina and enhanced its impact with smart social media advertising. With the video reaching the right target audience, it garnered 151k views.
Reviews
Reviews are positive on review sites for the social media marketing agency. Clients are happy with the results, such as an increase in web sales, web traffic, and lead/customer acquisition. Flexible payment options, customizable packages, and quick response are the other positive points that clients appreciate.
AdVenture Media Group
AdVenture Media has handled the social media and PPC marketing needs of over 500 companies, including publicly traded firms and businesses with million-dollar market caps. Since its inception in 2013, the agency has focused on providing top-notch:
- PPC services
- Remarketing
- Paid social and search ads
- Conversion rate optimization
- Tailored consulting
Location - Woodmere, NY
Employees - 50 to 249
Pros
- Proven expertise in managing digital marketing for multi-million dollar firms
- Transparency and creativity
- Responsiveness
- Excellent communication
Cons
- No pricing information is available for quick reference
Client case study
Forbes Magazine, a well-known American business magazine, was looking to increase the number of magazine subscribers and boost paid subscriptions. With a focus on display ads, video, and PPC optimization, the agency was able to:
- Increase subscriptions by 69 percent year-on-year (YoY)
- Boost paid subscriptions by 20 percent YoY
- Introduce two new advertising channels
- Increase PPC traffic by 102 percent
Reviews
AdVenture Media has received a rating of 4.9/5 on review sites and is appreciated for its transparency, attention to detail, ongoing communication, and depth of knowledge, among other things.
Now you are aware of the top social media marketing companies 2022, which one is the best fit for you?
