Whether you're an agency or a brand, it's crucial to differentiate yourself from the competition across your social presence. One key aspect of standing out from millions of active users is by having cohesive design styles and an aesthetic that reflects your brand identity. Whether yo... Read More

Are you a social media marketing professional trying to navigate your career path?In the world of social media, two prominent roles emerge: social media management (whether freelance or with an agency) and social media consulting. Understanding the differe... Read More

The pot of gold for anyone invested in social media is "going viral." However, going viral can be hard or even impossible to control and predict.When it comes to growing your client's social media presence, there are two key factors to consider: consistency and virality.... Read More

This post in a nutshell:How social media has increased over the yearsSocial media demographicsSocial media usage by ageWhy marketers need to know these figures How to use these statistics in your marketing strategy ... Read More

Social media has revolutionized the way we communicate and connect with each other, bringing people from all corners of the world closer together. However, while the global social media landscape is dominated by social networks like Facebook, X (Twitter), YouTube, WhatsApp, TikTok, Instagram and ... Read More