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This post in a nutshell:
- Benefits of white label social media management services for marketing agencies that want to simplify and scale their business
- The top features to look for in a white label social media management agency
- Six of the best white label social media management agencies and their pricing
Managing multiple social media accounts efficiently and effectively can be challenging for even the most seasoned marketing agencies, but thankfully white label social media management services can help!
Let's dive in.
Understanding White Label Social Media Management Services
Generally, white labeling refers to products or services that are created by one company but sold under another company's brand. The purpose of this is to allow companies the ability to quickly add new features, services, or products to their portfolio without having to invest in the research and development necessary to create them from scratch.
In the context of social media management, a white label platform enables you to provide clients with a branded solution for managing social media accounts, without spending resources on developing your own software.
Essentially, you can resell social media marketing services to clients, take the credit and pocket the profit!
White label social media management services allow you to focus on your core service offerings while leaving the social media management to the white label agency.
This not only saves time and resources but also ensures that social accounts are managed effectively.
Benefits of White Label Social Media Management
Using a white label social media marketing solution has several advantages for your agency:
- Efficiently managing multiple social media accounts for various clients under a single platform
- Increased brand consistency and professionalism in the eyes of clients
- Scalability
- Simplified - and often reduced - overhead costs (paying one agency versus multiple freelancers or employees, for example)
What to Look for in a White Label Social Media Management Service
Not all white label platforms will meet your agency's specific needs, which is why it's essential to identify the key features and offerings that are most important to you.
Branding & Ease of Customization
Custom branding is crucial for a professional and consistent appearance. The white label platform you choose should allow you to fully brand the platform with your own logo, colors, domain name, and other customizations necessary to make it feel like your own solution.
This way, your clients will see your brand and not the platform's brand, so it looks like you’re doing all of the work yourself.
Here's what MixBloom's white label dashboard looks like, for example:
In addition to branding the platform, some white label agencies enable you to customize the emails that are sent from the platform. This means you can add your own logo and messaging to the emails that are sent to your clients, further reinforcing your brand and making the platform feel like your own.
Content Scheduling and Automation
A quality white label platform should simplify your social media management tasks by offering advanced content scheduling and automation features. This means being able to draft, schedule, and auto-publish content across multiple platforms, as well as repurpose existing content for greater reach and engagement.
Some platforms also offer content curation, which means they can suggest relevant and engaging content for you to share with your clients' audiences. This can save you time and effort in finding content to share, while still providing value to your clients.
Team Collaboration Tools
If you work with a team, having built-in collaboration tools is essential for maintaining efficiency and communication. Features like team chats, task assignments, and review/approval processes can all help streamline your social media management processes and ensure everyone stays informed and up-to-date.
For example here at MixBloom, we offer easy communications right inside our white label dashboard, meaning you, your dedicated MixBloom Social Media Manager, and your clients can all communicate easily and comment directly on posts without having to juggle emails, Slack threads, and Google Docs.
Some platforms also offer role-based access, which means you can control who has access to certain features and functions within the platform, ensuring that sensitive information is only accessible to those who need it.
Integration with Popular Social Media Platforms
Your chosen white label platform should support integration with all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Google My Business. This ensures you can manage all of your clients' accounts from a single, centralized location.
Some platforms also offer integration with other tools and services, such as email marketing platforms, CRM systems etc. This can help you streamline your workflows and ensure that all of your tools work together seamlessly.
Comprehensive Analytics
Detailed reporting and analytics tools are vital for tracking the success of your social media campaigns and identifying areas for improvement. You may want to look for a platform that offers in-depth analysis, customizable reports, and the ability to export data for further investigation.
Some platforms also offer real-time analytics, which means you can see how your campaigns are performing as they happen. This can be incredibly useful for making quick adjustments and optimizations to your campaigns and social strategies.
Top White-Label Social Media Management Platforms
While there are many white-label social media management services available, we have narrowed it down to six of the best platforms that stand out for their features, reliability, and overall value.
Let's take a closer look at each one.
1. MixBloom
MixBloom is a white label social media agency that specializes in high-quality content creation across various social media networks.
With a team of experienced creative professionals and social media experts (all native English speakers from the US, Canada and UK), MixBloom offers a comprehensive suite of services to help marketing agencies achieve their social media goals.
Key services include:
- Social strategy planning
- Social media content creation
- Custom graphic design and copywriting
- Scheduling, feedback, approval and publishing using the white label software platform
MixBloom prides itself on helping agencies scale by handling the entire social media management process - from creating graphics and visuals, writing captions, feedback, approvals, scheduling and publishing.
And one of the biggest perks of MixBloom is that it boasts its very own white label social media management software.
The white label dashboard allows clients to provide feedback and approve social media posts easily, streamlining and improving approval workflows. Any edits are picked up by the dedicated Social Media Manager working on the project, who will make unlimited revisions and schedule the content to your clients' social media accounts.
MixBloom Pricing
MixBloom offers three social media packages - the Starter, the Business and the Growth, all of which provide Standard and Video plans - to suit the needs of businesses no matter the budget.
The Starter is the lower-cost option, at just $239 (or $299 for the video plan) per month for:
- A dedicated Social Media Manager
- 8 posts
- Standard plan: 8 custom images (Video plan: 6 custom images and 2 videos)
- Up to 2 social media networks
- Unlimited revisions
- Published for you
This is perfect for small agencies looking to boost their client's social media presence with a limited budget.
The Business is the mid-range package, priced at $359 (or $449 with video) per month for:
- A dedicated Social Media Manager
- 12 posts
- Standard plan: 12 custom images (Video plan: 8 custom images and 4 videos)
- Up to 4 social media networks
- Unlimited revisions
- Published for you
The Growth is the most expensive package at $539 per month (or $659 with video) for:
- A dedicated Social Media Manager
- 20 posts
- 20 custom images (Video plan: 12 custom images and 8 videos)
- Up to 4 social media networks
- Unlimited revisions
- Published for you
At MixBloom, there’s a plan for everyone - no matter how far the marketing budget stretches!
Apply for our free 14-day trial.
Check out our customer reviews.
See examples of our work.
Meet the MixBloom team!
2. Sendible
Sendible is a popular white-label solution that offers a powerful suite of tools for social media management. With support for popular platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, Sendible allows users to easily schedule, publish, and manage their social media content in a centralized location.
One of the standout features of Sendible is its easy-to-use client management and collaboration tools. Agencies can easily manage multiple clients from within the platform and collaborate with team members to ensure that content is published on time and on-brand.
Additionally, Sendible's robust analytics and reporting features provide valuable insights into social media performance, allowing businesses to optimize their strategies for maximum impact.
Sendible Pricing
Sendible is a popular choice for agencies looking for an all-in-one social media management platform. With multiple pricing plans to choose from, Sendible can accommodate businesses of all sizes and budgets.
Sendible offers pricing plans for just software, or software plus service - so it all depends if you just need a tool or a team to take social media efforts of your hands.
The company’s white-label solution starts from $299 per month, where you get access to all of its features and a dedicated Account Manager.
It’s a great social media platform - it offers additional services including collaboration tools including shared calendars, task assignments and team workflows. So you definitely get a lot for your buck!
3. Sprout Social
Sprout Social is another popular white-label agency known for its comprehensive feature set and user-friendly interface. The platform supports a wide range of social networks, content scheduling and automation, advanced analytics, and collaboration tools.
One of the unique features of Sprout Social is its social listening tool, which allows users to monitor online conversations and gain insights into audience sentiment and trends. This feature is particularly useful for businesses looking to stay on top of industry news and trends, as well as for those looking to improve customer service by responding to customer inquiries and feedback in a timely manner.
Sprout Social Pricing
Sprout Social is another popular option for agencies looking for a comprehensive social media management platform. With three pricing tiers to choose from, Sprout Social offers a range of features and functionalities to meet the needs of businesses of all sizes.
The company offers pricing for its white label software and it all depends on how many accounts you need to manage. If you’re a small agency, the Standard plan might be for you. It starts at $249 per user/month and includes support for up to 5 social profiles, message scheduling, and basic reporting.
For more advanced features, such as social listening and more extended data retention periods, consider the Professional plan, starting at $399 per user/month.
And for large agencies with complex needs, the Advanced plan, starting at $499 per user/month, includes advanced reporting, custom workflows, and more.
4. Hootsuite
Hootsuite is one of the most well-known social media management platforms on the market. The platform offers a wide range of features, including content scheduling, social listening, analytics, collaboration tools, and support for a variety of social networks.
One of the standout features of Hootsuite's white-label service is its custom branding options. Businesses can easily add their own branding to the platform, creating a seamless experience for clients and customers.
Additionally, Hootsuite's campaign management tools make it easy to create and manage social media campaigns, track performance, and monitor mentions and competitor activities.
Hootsuite Pricing
Hootsuite is a well-known name in the social media management space, offering a range of plans to meet the needs of businesses of all sizes. With four pricing plans to choose from, Hootsuite can accommodate businesses on a tight budget as well as those with more complex needs.
For more advanced features, such as team collaboration and advanced analytics, consider the Professional plan, starting at $89 per month. The Team plan, starting at $249 per month, includes support for up to 20 social profiles and 3 users, making it an excellent option for small agencies.
For large agencies with complex needs, the Business plan, starting at $660 per month, includes advanced features such as custom analytics and team permissions.
5. Agorapulse
Agorapulse is an all-in-one social media management platform that supports all major social networks, content scheduling, monitoring, and analytics.
With its easy-to-use interface, Agorapulse is particularly popular among small to medium-sized businesses and agencies looking for a comprehensive white-label solution.
Agorapulse Pricing
Agorapulse is a social media management platform designed specifically for agencies. With four pricing options to choose from, Agorapulse offers a range of features and functionalities to meet the needs of businesses of all sizes.
The Standard plan, starting at $49 per month, includes support for up to 10 social profiles.
The Professional plan, starting at $79, includes support for up to 10 profiles but with more advanced features and services than the Standard.
For larger businesses, the Advanced plan starts at $119 per month and includes support for up to 10 profiles but with even more advanced features and additional services than the Professional.
6. SocialPilot
SocialPilot is a cost-effective white-label social media service provider that offers a robust suite of features at an affordable price. Compatible with all major social media platforms, SocialPilot allows users to schedule and publish content, monitor mentions, view analytics, and collaborate with team members.
One of the standout features of SocialPilot is its affordability. The platform is particularly popular among small businesses and freelancers who need a reliable, white-label social media management solution that won't break the bank.
Also, SocialPilot's user-friendly interface and easy-to-use features make it a great choice for businesses that are new to social media management.
SocialPilot Pricing
SocialPilot is a social media management platform designed for small businesses and agencies. With four main plans to choose from, SocialPilot offers a range of features and functionalities to meet the needs of businesses of all sizes.
The Professional plan, starting at $30 per month, includes support for up to 10 social media accounts, 1 team member, and basic analytics.
The Small Team plan, starting at $50 per month, includes support for up to 20 social media accounts, 3 team members, and advanced analytics.
The Agency plan, starting at $100 per month, includes support for up to 30 social media accounts, 6 team members, and client management features.
And for agencies with even more complex needs, there’s the Agency+ plan which starts at $200 per month. This includes support for up to 50 social media accounts, unlimited users, unlimited clients and white-label.
Conclusion & Resources
There are numerous options available when it comes to white-label social media management services. Your selection will ultimately depend on your agency's specific needs, budget, and desired features.
By leveraging one of the white-label platforms discussed in this article, you can provide your clients with a professional, branded social media management solution and grow your business more effectively.
You may also want to read:
White Label Services Agencies Can Resell to Scale Recurring Revenue
Pros & Cons of White Label Social Media Content
10 Best White Label Social Media Management Software for Agencies
Free 14-Day Trial
If you'd like to try MixBloom's free 14-day trial, please apply here. After filling out the application form, you can pick a time to meet with our co-founder Mai An or our Lead Social Media Manager Jessica to go over how we can help your agency scale. We look forward to meeting you!
Mai An, Co-Founder
