Analytics on social media are a huge part of a marketing agency's job, because the numbers you get let you analyze how your campaigns are doing. You need to keep your clients updated on your KPI's and if anything major changes on their social media presence.
You can use tools such as Hootsuite for analytics and reports for this, but they will not give you the features and benefits of a white label tool, since you cannot brand it with your name, add your logo, and run it on your domain. It’s not designed around collaboration between you and your clients.
Analytics Tools for Your Social Media Agency
Let’s get started with some of the best white label social media analytics tools for your marketing agency.
SocialPilot is one of the most popular tools in the industry. The goal of this tool is to make social media management easier and help teams work more efficiently.
Its best features are the bulk scheduling of social media posts, content curation, social media inbox, analytics, and the creation of white label PDF reports. If you have a large team, then you will find this tool helpful since it can accommodate up to 100 social media accounts and 500 scheduled posts.
SocialPilot is still a recommendable tool for agencies that deal with a big number of social media profiles or if you want to make coordination between your teams faster.
Managing social media profiles across different platforms can be a pretty arduous task because you find yourself having to switch between windows often. Sendible wants to make your job easier by giving you in-depth analytics and reporting for every platform that you manage.
While SocialPilot and Sendible both offer collaboration and some white label features, one noticeable difference is that the latter focuses on analytics and reports. A good feature that you might like from this tool is that you can send your reports to your clients daily with one click or you could schedule it so they are sent automatically.
Mention is another tool that you can use for generating analytics and reports of your campaigns. But unlike the previous tools, this one gives more importance to monitoring conversations and engagements for you. It allows marketing agencies to analyze trends, competitors, and track how a brand is perceived by its target audience.
The key feature of Mention is keeping you updated with the conversations happening online through blogs, forums, social media pages, and review sites. As a result, you can make wise marketing decisions and create strategies to improve your campaigns.
Mention also analyzes your social media posts for you but you can only access this feature if you get their biggest package plan.
Promo Republic is a very simple white label tool that you can work with if you are managing a small team. What you may like about it is its simplicity. It wants to offer agencies a workspace where they can work and communicate smoothly.
From scheduling posts, assigning tasks, giving short feedback, to generating reports, all of these can be done in one platform.
Last but not least is Traject Social. This one has a clean look that is refreshing and pretty much offers almost everything that you need for your social media tasks, except for content creation services that MixBloom has.
Traject can be used for scheduling and publishing your content, analyzing your campaigns, monitoring engagements, tracking KPI’s, and generating white label reports.
These are just some of the white label tools that you can use for your marketing agency. They offer solutions that will improve your team’s workflow and how you provide services to your clients while strengthening your brand.
And if you're looking for a white label service to help you create content for your clients, check out MixBloom's offer for agencies.