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If you're a digital marketing or social media agency owner looking to maximize your social media strategy, you may want to consider outsourcing social media tasks to a white label agency.
MixBloom and FlatRateSocialMedia are popular agencies that offer a range of white label services to help you streamline your workflow and scale your business.
Let's take a closer look at each agency and compare their strengths and weaknesses to help you decide which one is the best fit for your needs.
Understanding White Label Social Media Management Agencies
Before diving into the specifics of MixBloom and Flat Rate Social Media, it's important to understand what a white label social media management agency is.
If you're an agency or freelance social media manager strapped for time, white label agencies can take content creation off your hands, helping you produce high-quality social media services for your clients, at scale.
They're a great option for agencies as they're a highly profitable business model - you get to resell all of the content that the white label partner produces (without your client knowing!)
MixBloom
MixBloom is an agency that offers white label social media services for agencies that need a helping hand when it comes to social media content creation. Our focus is entirely on social media content creation for agencies.
With MixBloom, you get a dedicated social media content creator who will work with you to produce high-quality posts for your social media clients and their audience.
As we offer our very own social media dashboard, we completely streamline the social media marketing process - from content creation, approval and feedback, and scheduling. Use of the dashboard is included for free in all of our plans, and the agency can brand it with their logo, colors, and domain.
Because MixBloom takes content creation and scheduling off your to-do list, you can focus on other areas of the business, while knowing that your client's social media accounts are in safe hands.
MixBloom offers a wide range of benefits to help agencies manage their social media accounts more efficiently. Some of the key features include:
- A dedicated social media manager: When you choose MixBloom, you will work with a dedicated social media manager who will get to know you and your client's business very well to produce only the very best content that will get results. If your manager is unavailable for any reason, MixBloom has an entire team ready to take over to ensure seamless service.
- White label dashboard: MixBloom has its own intuitive dashboard that you log in to, to view posts, provide feedback and approve the content in your own time. Because it is white label, your clients will only ever see your logo, brand colors, and domain.
- Flawless copy: All of MixBloom’s social media managers are native English speakers.
- Strategy: As part of the onboarding process, the social media manager will work with you to make sure they understand your social strategy.
- Post scheduling: MixBloom’s built-in social media dashboard allows the social media manager to plan and schedule content in advance, meaning you don't need to pay for a scheduling tool subscription.
- Content creation: The social media manager will create quality content to boost your client's social presence. The amount depends on the package you choose. The content includes copywriting and custom images.
MixBloom creates content for all major social channels including Twitter, Facebook, Instagram, Google My Business and LinkedIn.
Flat Rate Social Media
Flat Rate Social Media is a social media management platform that offers a range of white label social media services and features for agencies and businesses of all sizes.
Unlike MixBloom, Flat Rate Social Media offers a wide range of services, including but not limited to white label social media. They also offer:
- Digital audits
- Business listings
- Google Business profile management
- SEO
They serve a variety of types of clients, including small businesses, marketing agencies, SEO firms, web design & development, business coaches, business consultants, internet marketers, and social media professionals.
For the purpose of this article we’ll just focus on their white label social media service.
When working with Flat Rate Social Media, you'll get access to its own social dashboard that will enable you to view and approve social media posts, as well as see how well the campaign is performing through its insights features.
Their service includes:
- Team of social media experts: They have a team of social media experts to take care of your client's social media strategy and content creation.
- Content creation: Depending on the package you choose, the team will curate multiple posts for all major social networks. All content produced will either include branded images or branded videos.
- Simplified post scheduling: The platform offers a simple and intuitive scheduling system that allows the team to schedule posts in advance, so you don't have to worry about scheduling content or providing a scheduling tool.
- Analytics tracking: They offer a monthly engagement and analytics report.
What’s the Difference Between MixBloom and Flat Rate Social Media?
Some major differences between the two services:
- Flat Rate Social Media offers a variety of services to a variety of industries, while MixBloom specializes in high quality social media content for marketing agencies.
- It is unclear whether Flat Rate’s dashboard is white label, whereas MixBloom’s dashboard is branded with your agency’s logo, colors, and domain.
- Flat Rate Social Media’s plans range from $475-675/month, while MixBloom ranges from $239-539/month.
When comparing MixBloom and FlatRateSocialMedia, it's clear that both agencies offer valuable services and features for managing social media. The question to ask yourself is whether you need a jack of all trades (Flat Rate Social Media) that offers a variety of services in one place, or a specialist (MixBloom) that focuses on social media content specifically for marketing agencies.
One of MixBloom's benefits is that you get your own dedicated social media manager - one person to look after your client's social accounts. This is a more personalized approach and ensures that the social media manager knows the client extremely well to produce only the best content.
It's not clear whether FlatRateSocialMedia offers a content creator for each client, meaning that it could be multiple members of the team creating content for one client, which is less personal and might hinder the success of the social campaigns.
Let’s look deeper at the pricing plans.
Pricing and Plans
MixBloom's Pricing and Plans
MixBloom offers 2 plans, Standard Plan and Plans with Video, each with 3 tiers - Starter, Business, and Growth - to fit the needs of businesses of different sizes, content needs, and budgets.
All plans provide a dedicated social media manager, access to the white label dashboard, and unlimited revisions.
Let’s look at the Standard Plan:
- The Starter plan costs $239/month and includes 8 posts with custom images across 2 networks.
- The Business plan costs $359/month and includes 12 posts with custom images across 4 networks.
- The Growth plan is $539/month for 20 posts with custom images across 4 networks.
Next let’s look at the video plan:
- Starter Plus is $299/month for 8 posts per month, 6 custom images, 2 custom videos, across 2 networks.
- Business Plus is $449/month for 12 posts per month, 4 of which are video, up to 4 networks.
- Growth Plus is $659/month for 20 posts a month, 8 of which are video, up to 4 networks.
If you're unsure about outsourcing your social media content, or don't know which plan is right for you, you can try MixBloom out for two weeks risk-free with a free trial.
Flat Rate Social Media's Pricing and Plans
Flat Rate Social Media also offers three main pricing plans for its social media content packages - The Basic, The Standard and The Premium.
- The Basic plan is $475/month for 15 posts with 11 branded images and 4 branded videos. This includes scheduling across (up to) 6 platforms, monthly reporting and $50 Facebook Ad spend.
- The Standard plan is $575/month for 20 posts with 14 branded images and 6 branded videos. This includes scheduling across (up to) 6 platforms, monthly reporting and $50 Facebook Ad spend.
- The Premium plan is $675/month for 28 posts with 20 branded images and 8 branded videos. This includes scheduling across (up to) 6 platforms, a promo video, monthly reporting and $50 Facebook Ad spend.
Pricing Comparison
In terms of pricing, both platforms offer affordable options. FlatRateMedia's plans are slightly more expensive than MixBloom's, especially for the basic plans.
However, this is not surprising as FlatRateSocialMedia's packages include video content and Facebook Ad spend too.
If your clients just need high-quality organic content, MixBloom will be the better and more affordable option.
The Verdict
Ultimately, choosing the right social media management platform depends on your needs and priorities. If you're an agency looking for an intuitive and affordable partner, MixBloom is the better option for you.
Regardless of which agency you choose, investing in a white label social media management agency could be a crucial step towards successfully managing your clients' social media campaigns.
Experience MixBloom's easy-to-use platform and streamline your agency's social media processes.
Save time and resources with our onboarding, review, and scheduling features.
Start your free 14-day trial now!
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