Social Media Content Suggestions: The Best Tools

MixBloom dashboard

Many content and social media marketers relied heavily on Hootsuite and Buffer’s “Suggestion” features. When these features were abandoned, marketers were sent scrambling to find a useful alternative or face skimming through tens of news sites in order to create interesting content.

There’s no lack of social media management tools that include content suggestions and I’ve included a few in this article.

If you’re looking for the ones that really excel and provide marketers with intuitive content directly related to their industry or niche, then this list is for you.

We built MixBloom to solve exactly this problem, but we didn’t just build a tool, we built a complete social media management service that comes with its own powerful white label scheduling and approvals tool. It’s easier and faster than hiring your own social media manager the old way!

So if you’re open to working with an actual person who will learn about your brand or clients and prepare and schedule content for you, then make sure to check it out, otherwise skip MixBloom and go through the tools I’ve put together in this list.

MixBloom

MixBloom is ideal for both agencies and brands

MixBloom works to match agencies and marketers with a social media professional whose main goal is to generate and post exciting, relevant content for their social media channels.

MixBloom takes it a step further than just generating suggested content. – which we do, in our Suggestions tab. You can either let your Social Media Manager pick content for you, or select the posts you want he or she to write for you.

Your dedicated Social Media Manager not only hand-picks the best content for you, but creates original social media posts tailored specifically to your social media channels.

In order to create these posts for you, your Social Media Manager searches through an array of the latest industry-related news, videos, and images in order to create posts that will keep your channels fresh and engaging.

The content is delivered to you through a convenient dashboard as well as through email to give you a chance to sift through and perform quality control. Then the content is posted to your sites based on your chosen weekly schedule.

What about promoting my products?

MixBloom creates original text or image content recommending third-party articles or videos, your own ideas or articles, as well as personalized promotional posts for your business.

There is virtually no limit on the type of content that MixBloom can provide and their services will save you plenty of time each week. Typically, after you have set up a MixBloom social media account, the only work required of you is looking over the content delivered to you weekly. Your social media manager will do the rest.

How is my content promoted?

Your social media manager can create several original posts for each of your products, including eBooks, landing pages, articles, and more.

You can either choose the pages you want to be promoted or let MixBloom check your RSS feed to select the best content to use.

This content may include product or service announcements or just general content surrounding your offered products or current postings.

The social media posts we create are designed to continuously drive traffic to your selected pages for months to come.

What social media channels do you cover?

MixBloom will create content for Facebook, Facebook Groups or Pages, Google+, LinkedIn, Twitter, or any other social outlet supported by Buffer with any of our three monthly payment plans.

A white label social media dashboard, too!

MixBloom is a great option for agencies looking to manage their clients’ social media accounts.

Not only we take care of all social media content creation for them, we can make our dashboard accessible to agency clients completely white label. They’ll share a simple link with their clients, who can then review the content, feedback and request edits directly to our writers.

Nuzzel

Nuzzel offers a suggested content feature that is a bit different from other providers. This is because Nuzzel’s suggested content is sourced from content that is being shared by your digital peers, meaning the content all comes from posts that your social circle is already sharing and talking about, which helps keep your content relevant to those who will see it. You receive daily content briefings giving you the low down on this relevant content, making it easier and quicker for you to decide what to share with your followers and clients. The content shared with you can easily be shared with you’re entire marketing team, which can give you the upper advantage.

Nuzzel offers suggested content but takes it a step further

Nuzzel will load you down with suggested content in their intelligence reports, but Nuzzel also produces “Interest Scores,” which help you determine exactly which stories are most relevant and useful for you. This way, everything you share on your social media channels is sure to pique the interest of your followers and keep on the topic based on your chosen keywords. Nuzzel also quickly creates newsletters containing industry-specific news as well, which further saves you priceless time.

There are several different monthly plans for Nuzzel

These include the Professional, Team, and Enterprise plans with five, ten, and 20 monthly intelligence reports respectively. Each plan increases slightly in price, as well as the number of people receiving the regularly updated reports. Nuzzel has plans that work well even with large teams, sending out the curated intelligence report to up to 50 people each time. This will help keep your entire team on track simultaneously and save you time and hassle. This level of collaboration is one main reason Nuzzle makes the list of the best Hootsuite alternatives.

Nuzzel will integrate directly with your Slack account

Curated content can be delivered by Nuzzel directly to your existing Slack account, making it easier than ever to share new content amongst your team. Nuzzel also provides a research tool within your Slack profile to help you find specific content in a jiffy.

Who does Nuzzel target?

Nuzzel is great for content marketers to stay on top of the game and save valuable time finding relevant and engaging content for their regular social media posts. However, Nuzzle is useful for other reasons. Investors can use Nuzzel to track valuable information on their investments and gain insight on possible future financial decisions. PR Agents can use Nuzzle to keep up with the latest news and trends in their respective industries. Nuzzel can be used by any person looking for specifically filtered, relevant news content tailored to their personal needs and interests.

DrumUp

DrumUp is another easy way to find intriguing content for your regular social media posts. The intuitive program offers features like social media management and scheduled posting, so it takes several important marketing tasks off your hands.

DrumUp is a convenient app

DrumUp is a comprehensive content curation app that searches thousands of the most relevant websites for content tailored to you and your business. Because this is an app, you can easily skim, select, and share content from your device, all from an easy to use interface. Content is selected based on your chosen keywords and delivered to you regularly. The app is updated daily so you can easily stay on top of the latest news in your industry. With daily updates running out of fresh content is unlikely. With DrumUp, you can instantly post exciting content to your social media channels or add them to a running queue to be automatically posted at a scheduled time. DrumUp allows you to schedule posts similarly to the way you could schedule Hootsuite content suggestions.

A Google Chrome extension makes it easy to add articles to your queue

DrumUp offers a convenient extension for Google Chrome users that allows you to easily add interesting content you find in your queue to be automatically posted at a later date. This content can be easily shared amongst your social media accounts, as DrumUp simultaneously supports multiple channels.

Enjoy extras like hashtag recommendations and automatic links to new blog posts

DrumUp will provide you with relevant hashtag suggestions to help drive traffic your way. You can also set up an automatic link between your blog and your social media channels so that new blog posts are automatically shared with your followers. You can also follow specific feeds to see posts by your favorite brands or keep up with your competitors.

Enjoy GIPHY and emoji support

You can easily use GIPHY to integrate GIFs into your social media posts to make them more engaging and increase your chances of getting shares. DrumUp also works with emojis to allow you to easily add flair to your content.

Use DrumUp Analytics to monitor engagements

DrumUp has an effective analytics system to monitor user engagements across your Twitter, LinkedIn, or Facebook profiles. This can help you see what users are interacting with your posts to help you further tailor your content to the interests of your followers, as well as see what content works well and what doesn’t.

SocialPilot

SocialPilot is another one of the Hootsuite alternatives that should not be overlooked. It offers a lot of great advanced features that help provide you with timesaving and convenient content and analytics.

Choose from automatically curated content or advanced searching

SocialPilot will automatically compile relevant news on your dashboard. You can choose to see news from a variety of industries, like business, fashion, marketing, and more. You can also use SocialPilot’s advanced search engine to find credible and interesting topics to use in your social media content. This advanced search option makes it easy for you to track certain brands, keywords, or keep up with competition on the spot. Its automatic analysis will help provide you with the most popular and engaging content online.

Mass schedule, even across different time zones

SocialPilot allows you to schedule bulk posts all at once and easily update or edit queued posts. Posts can easily be scheduled by different time zones and a single post can easily and automatically be shared across all of your supported social media channels at once. SocialPilot offers a built-in calendar feature that allows you easily get a visual of previous and upcoming scheduled posts.

Collaborate with convenience

SocialPilot allows content to be easily shared and edited by your entire team or you can select which members of your team have editing rights. All of SocialPilots features are easily accessed through their app, which can be downloaded both for iOS and Android. They also offer a Google Chrome extension if you prefer to work on your computer.

Use SocialPilot to post on all of your main media profiles

SocialPilot allows you to post on Facebook (Groups and Pages), LinkedIn, Google+, and Twitter. While it does not offer as many social channel options as Hootsuite or Buffer, it does cover all of the most popular available.

There’s better out there than Hootsuite and Buffer Suggestions

As you can see, there are multiple alternatives out there for finding engaging suggested content that is tailored to your brand or chosen topics. Many of these options even offer the other great features and conveniences of Hootsuite and Buffer.

Whether you are just looking for few content suggestions to save you from pilfering through endless web content, or you want something more advanced like a social media manager to save you loads of time, there are multiple alternatives out there for you.

Mai An Tran

Mai An is the cofounder of MixBloom, where she takes care of all our customers and coordinates the work of our Social Media team. With a background in marketing and a previous life in agencies, she brings to the team her marketing and client service skills.

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