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April 12, 2024

The Ultimate Guide to Automated Content Creation

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The demand for high-quality, engaging content has never been higher, leaving many marketers and content creators scrambling to keep up. But what if I told you there was a way to streamline this process?

Enter automated content creation, a game-changing approach that harnesses the power of artificial intelligence (AI) to revolutionize the way we produce content.

The Basics of Automated Content Creation

Automated content creation revolves around the concept of Natural Language Generation (NLG). NLG algorithms analyze vast amounts of data to understand patterns and create human-like prose. These algorithms take into account information such as industry trends, customer insights, and brand guidelines to craft content that is tailored to the specific needs of the audience.

Let's say a social media manager needs to create engaging content for multiple clients, each with their unique requirements.

With automated content creation, the manager can rely on AI-powered social media tools to generate drafts and ideas that can be customized and refined further, instead of spending hours crafting content from scratch.

Pros & Cons of Automated Content Creation

Now that we have a solid understanding of what automated content creation entails, let's explore the myriad benefits it offers for agencies and social media managers.

Pros: Productivity gains & consistency

One of the most noticeable advantages of automated content creation is the significant boost in efficiency and productivity it brings to the table.

With automated tools handling the bulk of content generation, agencies and social media managers can allocate their time and resources towards more strategic tasks, such as getting new clients and analyzing the performance of their content campaigns.

Consistency is key for any successful content strategy. With automated content creation, agencies and social media managers can ensure that their content maintains a consistent quality and style throughout. By defining brand guidelines and inputting specific parameters into the automated tools, businesses can generate content that aligns with their brand voice and resonates with their target audience.

Additionally, automated content creation tools can curate and aggregate relevant content from various sources, enabling agencies to provide their clients with fresh, up-to-date content on a regular basis.

This curated content can serve as a valuable resource for social media managers, helping them maintain consistent engagement with their audience while saving time and effort.

Cons: Loss of "human touch" & content quality

While automated content creation offers countless benefits, it's important to be aware of potential challenges that may arise during implementation. One common concern is the fear of losing the human touch in content creation. However, by providing the necessary inputs and guidelines, businesses can ensure that the automated tools generate content that maintains the authenticity and emotional connection that resonates with the audience.

In addition to maintaining the human touch, it's crucial to address any concerns about content quality. Automated content creation tools have come a long way in terms of accuracy and relevance, but it's still important to have a robust quality assurance process in place. Consider implementing a strong social media approval process where human editors can review and approve the automated content before it goes live.

Key Features of Automated Content Creation Tools

Now that we've explored the benefits of automated content creation, let's dive into the functions of these innovative tools: Natural Language Generation algorithms, and content curation & aggregation.

Natural Language Generation

Natural Language Generation lies at the core of automated content creation. NLG algorithms analyze data and generate human-like prose with impeccable precision. These algorithms take into account factors such as target audience, desired tone, and industry-specific jargon to craft content that is both informative and engaging.

By harnessing the power of NLG, agencies and social media managers can automate the creation of content across multiple platforms, freeing up valuable time and resources for more strategic initiatives. The ability of NLG to mimic human writing styles and adapt to different content requirements makes it a vital component of any automated content creation tool.

Content Curation and Aggregation

Another invaluable feature of automated content creation tools is their ability to curate and aggregate relevant content from a diverse range of sources.

Content curation not only saves time but also establishes your brand as a trusted source of information and helps you stay on top of industry trends.

The seamless integration of content curation and aggregation functionalities within automated tools empowers users to maintain a consistent and engaging online presence effortlessly.

Choosing the Right Automated Content Creation Tool

Now that we understand the pros, cons, and capabilities of automated content creation, it's time to discuss how to choose the right tool for your business. Factors to consider include ease of use, customization options, integrations, budget, and scalability.

Top-Rated Tools in the Market

There are several top-rated automation tools for content creation in the market that have garnered a reputation for their reliability and advanced functionalities. Some notable names include Flick, Ocoya and Publer.


Flick is an AI-generated social media management tool. As well as offering the usual features that other platforms offer, like scheduling and analytics, Flick has an AI assistant, designed to help busy business owners to create content fast.

Within the AI tool you can search for topics and add a description of a post you want to make, and the AI assistant will get to work, creating a caption that you can schedule or rework.

It's also great to repurpose your existing content, giving you different versions of a post.


Ocoya is also a social media management tool that uses AI to generate quick content. On the website, the platform is described as 'it's like having ChatGPT, Canva and Hootsuite at your fingertips'.

The tool allows you to speedily create social media captions, blogs and hashtags using the AI assistant feature. On top of this, Ocoya has plenty of graphic templates to choose from to go with the posts, and allows you to schedule them straight to social media channels in one platform.


Publer is powered by GPT-4 and has a few AI options to generate social content. You can use the AI assist option to brainstorm ideas, and from there the tool will give you some post options in seconds. You can also use the tool to:

  • Tailor content to the social media platform you're writing for
  • Rephrase and repurpose existing content into new posts
  • Create content in multiple language
  • Generate content in your tone of voice (you can train it!)
  • Produce high-quality visuals
  • Easily reply to comments using its AI algorithms

Alternatives to Automated Content Creation: White Label Content

Although AI content creation process is efficient, and can save you tons of time when it comes to publishing social media posts, there's a great alternative that will help you produce high-quality social posts at scale - all while adding some much-needed human input!

White label content! This is where one marketing agency will produce content for another agency that they can rebrand and resell as though they have created it themselves.

There are many white label content tools and services out there that can help you with:

  • SEO
  • Email marketing
  • SMS marketing
  • Video marketing

But the one that we're going to focus on is white label social media content. You can use a white label agency to produce high-quality content at scale, so you can focus on other areas of your business.

That's where we come in!

We're MixBloom - a white-label agency that specializes in social media content creation for other digital agencies.

Your dedicated social media manager will carefully craft each piece of content using the brand's tone of voice, share it with you via our white label dashboard for a seamless feedback and approval process, and schedule the content across your chosen social media platforms.

The only AI we may use is to cook up some content ideas - never the final draft. After all, social media is all about humans and with our team of creatives, you can be confident that you'll receive top-quality content each month for as little as a few hundred dollars a month.

If you're an agency interested in working with us, try us out on a 7-day free trial.

Related reading: 10 Best White Label Social Media Management Software for Agencies

Measuring the Success of Automated Content Creation

As with any aspect of your marketing strategy, it's crucial to measure the success of your automated content creation efforts. By tracking key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your content and make data-driven decisions to optimize your strategy.

Key Performance Indicators

Some essential KPIs to monitor include engagement metrics, such as click-through rates, time spent on page, and social media shares. These metrics provide valuable insights into the impact your content is having on your target audience.

Moreover, delving deeper into audience segmentation and analyzing the performance of different content types can offer a more nuanced understanding of what resonates with your audience.

Additionally, keep a close eye on conversion rates and lead generation metrics to assess the effectiveness of your automated content in driving desired actions from your audience.

Related reading: How to Create a Content Marketing Persona

Continuous Improvement and Optimization

Remember that automated content creation is not a one-time solution but an ongoing process of continuous improvement and optimization. Regularly evaluate your content performance, experiment with different approaches, and stay updated with emerging trends in the world of automated content creation.

Furthermore, consider incorporating A/B testing into your strategy to compare the performance of different variations of automated content and refine your approach based on data-driven results.

The Future of Automated Content Creation

As technology continues to evolve, so too does the landscape of automated content creation. Stay ahead of the curve by keeping an eye on emerging trends and preparing your business for the future.

Emerging Trends

One of the most exciting trends in automated content creation is the integration of voice assistants and chatbots. These AI-powered tools enable businesses to create interactive and personalized experiences for their audience, further enhancing engagement and customer satisfaction.

Your customers can have a conversation with a virtual assistant, asking questions and receiving tailored responses in real-time. This level of interactivity not only provides a unique user experience but also allows businesses to gather valuable insights about their audience's preferences and needs.

But it doesn't stop there. The application of AI in visual content creation, such as graphic design and video editing, is another area to watch. Automated tools that can generate stunning visual content have the potential to revolutionize the way businesses create and deliver their brand messaging.

There is a wide range of AI image generation tools out there. Let's take a look at some of the most popular to create social media graphics.

Canva's AI Image Generator - Canva has a feature where you can add a description of an image you want to create into an AI tool and the platform will produce an image based on the text. You can also test out different image styles so you get a perfect visual for your content, and add filters and enhancements. It's pretty cool!

Google Gemini - this is a feature within Google and it's the same concept as Canva's generator. You can generate images from textual descriptions, and with Google's advanced machine learning models, the tool will create realistic visuals super quick.

Midjourney - this is another tool that can produce quality images, graphics and AI concepts within a matter of minutes - no graphic design or artistic skills required, just a simple text description!

Related reading: The Future of Social Media Agencies: Predictions and Trends to Watch

Preparing for the Future

To stay ahead in the realm of automated content creation, it's crucial to adopt a growth mindset. Continuously invest in technologies that align with your business objectives and keep an open mind to experimentation and exploration.

Moreover, foster a culture of adaptability and learning within your agency. Encourage (or incentivize!) your team to stay updated with industry trends and equip them with the necessary skills to leverage automated content creation tools effectively.

Investing in training programs and workshops can empower your employees to harness the power of AI and automate repetitive tasks, allowing them to focus on more strategic initiatives. By embracing a culture of continuous learning, your organization can adapt to new technologies and thrive in the era of automated content creation.

Related: Creating a Positive Social Media Agency Culture


In conclusion, automated content creation offers a plethora of benefits for agencies and social media managers seeking to streamline content production. By leveraging the power of AI, you can generate high-quality, engaging content at scale, freeing up valuable time and resources for more strategic initiatives. Embrace this innovative approach and embark on a journey towards automated content creation success.

And if you require a more human touch to help scale your agency's social media strategy, get in touch with us for our free 7-day trial!

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