How to Create Instagram Polls and Quizzes

This post in a nutshell:

What Instagram polls and quizzes are
How to set up an Instagram poll
How to create an Instagram quiz

Instagram polls and quizzes are fantastic tools that can help elevate your engagement, measure user preferences, and even educate and entertain your followers.

In this comprehensive guide, we'll delve into Instagram polls and quizzes, discussing how to set them up, create compelling content, and increase engagement.

Understanding Instagram Polls and Quizzes

With over two billion active users, there's a great opportunity to reach a vast audience on Instagram. But it's important to keep followers engaged and interested in your content!

One way to achieve this is by utilizing Instagram's interactive features, such as polls and quizzes.

Before diving into the step-by-step process of creating polls and quizzes, you need to understand the basics and differences between the two features so you can decide which option best suits your needs and target audience.

What are Instagram Polls?

Instagram polls allow users to pose a question with four customizable response options. They can be easily created within Instagram Stories and are perfect for generating instant customer feedback and encouraging interaction from your followers.

For example, a poll idea for a clothing brand would be to ask their followers which color they prefer for their new product line. This information can help the brand make informed decisions on what products to produce and what colors to prioritize.

Using story polls can help collect valuable information on preferences, habits, or opinions, making them a popular feature for businesses and personal accounts alike. It's a quick and easy way to engage with your followers and gather insights into their preferences.

What are Instagram Quizzes?

Instagram quizzes offer a more elaborate version of audience engagement, allowing for multiple-choice questions with a list of options. Quizzes enable you to test your followers' knowledge or opinions on a specific topic, and since you determine the correct answer, they present an opportunity to educate and inform your followers.

For example, a simple quiz idea for a travel blogger would be to test their followers' knowledge on a particular destination, such as "How many islands make up Hawaii?" This type of quiz not only engages their audience but also provides valuable information for their followers to learn from.

Instagram quizzes are excellent for creating a deeper connection with your audience and encouraging them to think critically about the subject at hand. They can also be used as a fun way to promote a new product or service, with questions related to the product or service.

Which one should you choose?

When deciding between polls and quizzes, consider your goals and what type of engagement you want from your followers. If you're looking for instant feedback or opinions, polls may be the better option. However, if you want to educate and create a deeper connection with followers, quizzes may be the way to go.

Consider your target audience and the type of content they're more likely to engage with. Younger audiences may prefer the more interactive and game-like nature of quizzes, while older audiences may prefer simple polls.

Check out our guide on creating marketing personas to help you gain a deeper understanding of the type of content your audience consumes.

Setting Up Your Instagram Poll

Now that you have a firm grasp of Instagram polls and their purpose, let's walk through the process of setting up a poll in your Instagram Story.

Choosing the Right Question

Select a question that resonates with your audience and matches your content or the brand's objectives. Ensure that your question is clear, concise, and either thought-provoking or fun, sparking your followers' curiosity and urging them to participate.

Customizing Your Poll Design

Instagram provides several customization options when creating a poll, such as the poll sticker's color, question font, and background image.

Choose a design that aligns with the brand's aesthetic or the theme of your Instagram Story. This coherence helps create a visually appealing and professional experience, boosting your content's credibility and user engagement rate.

Adding a Poll to Your Instagram Story

To create a poll, follow these simple steps:

Upload a background photo or video to your Instagram Story.
Tap the Sticker icon at the top of the screen.
Select the "Poll" sticker from the options provided.
Type in your poll question and customize your response options as desired.
Drag the poll sticker to your preferred position on the screen.
Post your Instagram Story, and watch the responses roll in!

Creating an Instagram Quiz

Now that you know how to create an Instagram poll, let's explore the process of setting up an Instagram quiz to further engage your audience.

Selecting a Quiz Topic

The more relevant and interesting the subject, the higher the chances of user participation. So, make sure to choose a quiz topic that aligns with the content, brand, or audience interests.

Consider your target audience's preferences and needs, and select a topic that will pique their curiosity and keep them engaged.

Writing Engaging Quiz Questions

When crafting quiz questions, remember to keep them clear, concise, and easy to read.

Questions that are entertaining, informative or thought-provoking perform best when it comes to follower and customer responses. Make sure the answer options are well-thought-out and not misleading, as this can lead to frustration and lower engagement.

Designing Your Quiz Aesthetically

As with polls, your quiz's design should be visually appealing and consistent with your brand or content theme - this makes the brand look more professional and can help enhance user engagement.

Customize your quiz sticker's color, font, and background image to seamlessly integrate it into your Instagram Story.

Adding a Quiz to Your Instagram Story

Follow these steps to add a quiz to your Instagram Story:

Upload a background video or photo to your Instagram Story.
Tap the Sticker icon at the top of the screen, then choose the "Quiz" sticker.
Type in your quiz question, and add up to four answer options. Remember to choose the correct answer!
Customize the quiz sticker as desired, and position it on your screen.
Post your Instagram Story, and watch as your followers test their knowledge!

Tips for Maximizing Engagement with Polls and Quizzes

Creating engaging polls and quizzes is only half the battle; here are some tips to help you maximize user engagement and make the most of these interactive features.

Timing Your Polls and Quizzes

Post your polls and quizzes during peak activity times for your followers. Discovering when your audience is most active can improve the chances of higher engagement and response rates. You may need to experiment with your posting times to determine what works best for your specific audience.

Encouraging User Interaction

Encourage your followers to participate in your polls and quizzes by using engaging prompts and calls-to-action.

For example, you could ask them to tag a friend who would enjoy the quiz or share their thoughts on the poll results. You could also entice users who may be hesitant to answer by offering an incentive, like a discount code or a shout-out for participating.

Analyzing Poll and Quiz Results

Instagram Insights provides valuable data on which polls and quizzes perform well, and how users engage with them. Analyze these results to learn and improve your content, tailoring it to your followers' preferences and needs. This ongoing analytical process can elevate your overall Instagram content strategy, leading to more engaged and loyal followers.

In conclusion, Instagram polls and quizzes offer exciting opportunities for businesses and individuals to connect with their audiences in a meaningful way.

By creating well-designed polls and quizzes tailored to your followers' needs and interests, you can cultivate deeper relationships, learn more about your audience, and drive increased engagement on your content.

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