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The pot of gold for anyone invested in social media is "going viral." However, going viral can be hard or even impossible to control and predict.

When it comes to growing your client's social media presence, there are two key factors to consider: consistency and virality.

This post is not about why you need to post regularly. We know you know this. (And if you don't, that's ok - you can learn social media strategy basics here.) We're going to tell you how to do it faster, better - and at scale.

In this article, we'll explore:

  • The relationship between consistency and virality
  • How to prepare for - and make the most of - when you do go viral
  • Old-school methods of social media management: Automations, tools, assistants, and freelancers
  • The new secret weapon agencies are using to make posting consistently much, much easier

The Importance of Posting Consistently

Consistency is the backbone of your social media strategy. It acts as a foundation for steady growth and maintaining an engaged audience - and it increases your chances of going viral, as you regularly invest the time into learning what resonates with your audience.

Benefits of consistency:

  • Improves your algorithmic ranking: When you publish regular, high-quality content, social media platforms take notice and reward you with increased visibility.
  • Builds trust with your audience: They know that they can rely on you to deliver valuable and engaging content on a regular basis. This builds a loyal following, as people are more likely to engage with brands and individuals they trust.
  • Helps you stay top of mind for your audience. So when they need what you're offering, you're the first one they turn to.

Consistent posting does NOT mean bombarding your followers with a barrage of content. Instead, focus on creating a thoughtful social media calendar that allows you to maintain a consistent presence without overwhelming your audience.

One solid gold post per week is much more valuable than mediocre rehashed content every day.

With the ever-increasing amount of content being shared on social media, it's easy for your posts to get lost in the noise. However, by consistently showing up in your followers' feeds, you increase the chances of them seeing and engaging with your content.

Which increases your chances of going viral.

How to Go Viral

While consistency is crucial, there may be occasions where you'd love for a certain post to go viral and attract massive attention. Going viral can significantly boost your client's social media growth, but it is important to remember that virality cannot always be predicted or guaranteed.

There are, however, strategies you can employ to increase the chances of a post going viral. First and foremost, focus on creating highly shareable content. This includes attention-grabbing headlines, visually appealing imagery, and engaging captions.

Leveraging current trends can also significantly boost the virality of your posts. Stay up-to-date with the latest news, events, and popular culture phenomena, and find creative ways to incorporate them into your content. By tapping into ongoing conversations and utilizing relevant hashtags, you can increase the visibility of your posts and enhance the likelihood of them going viral.

So you don't want to bank on going viral - assume you never will! - but you do want a plan of how to respond if you do.

How to Prepare for Going Viral

Most of your clients will be on social media for the purpose of making money. So when their content goes viral, it's your job as a marketer to make sure that their socials are already functioning as a well-oiled machine so they can get as much benefit as possible from the influx of traffic and followers.

Here are 4 ways to prepare for a viral post:

  1. Make sure their bios have up-to-date links.
  2. If you're responsible for their website and email marketing as well, make sure all those sales funnels are working flawlessly and can handle an influx of traffic.
  3. Have an "elevator pitch"-style post prepared that they can use to introduce themselves to their new followers. You may want to include their story, their offerings, and a strong call to action to tell their new followers what to do next. Often a viral post will have mass appeal and not necessarily be the strongest filter for your client's ICP. Re-introducing your client after a viral post can be a good way to engage new followers with your client's core message and offerings.
  4. Create a contingency plan for your approvals process. Depending on your client's industry or situation - for example if the viral post gets picked up by national news, or if the post touches on a highly sensitive topic - you may need to be in closer communication than usual with your client to help navigate the aftermath. Make sure you have a system in place for being able to react in a timely fashion.

So now you understand why posting consistently, as boring as that may sound, will increase your chances of going viral. As Benjamin Franklin said, "Consistency is the mother of virality."

He totally didn't say that. He actually said, "Diligence is the mother of good luck."

So let's talk about how to set up systems that increase your luck.

Using Automation Tools

As an agency owner or social media manager, your time is precious. Systematizing and automating certain aspects of your social media marketing can help you save time and focus on other critical business activities.

Social media management tools, such as Buffer or CoSchedule, allow you to schedule posts, monitor engagement, and analyze performance metrics all in one place. By automating routine tasks, you can streamline your workflow and maximize your productivity.

However, you have to strike a balance between automation and personalization. While social media tools can be beneficial, it is vital to maintain an authentic and human touch in your client's social media interactions. Engaging with your audience in real-time and responding to comments and messages promptly can foster a sense of trust and connection.

Additionally, automation tools can assist you in monitoring and managing your social media presence across multiple platforms.

Instead of logging into each platform individually, these tools provide a centralized dashboard where you can view and respond to comments, messages, and mentions from various social media channels. This not only saves time but also ensures that you never miss an important interaction with your audience.

But what if you need way more than what a basic tool can provide? It may be time to start hiring.

Hiring a Social Media Assistant, Freelancer, or an In-House Team

You're creating tons of content, engaging all day and night across multiple accounts, strategizing and going back and forth with current and prospective clients constantly - automating your scheduling and analytics is a drop in the bucket compared to the massive amounts of manual labor you're putting into all the other aspects of your social media business.

At this point you've probably considered hiring an assistant or team.

But are you ready for the financial investment?

Do you have the time to train someone else (or several someones) in the nuances of all your clients' brands, social strategies, personalities, and needs?

Do you even have the time to find them, much less train them? You want to offload this responsibility, not go deeper into it! And even if you did find someone amazing, what if they drop off the face of the Earth in 3 months?

On top of that - when was the last time you invested in your own social media presence?

Enter your agency's new secret weapon:

White label social media management.

Scale with White Label Social Media

If your agency is experiencing substantial growth and finding it impossible to manage multiple clients while maintaining your sanity, consider a white label social media service. Like MixBloom! 👋

We help you and your clients be consistent with social media content creation and posting, freeing up your time and resources for other aspects of your business, like strategy, consulting, and client relationships.

Here's what you get when you partner with us:

  • White label, resellable social media posts (graphics, video, copy) done-for-you.
  • You don't have to find, interview, manage, or train anyone! You'll be matched with a dedicated Social Media Manager, plus you'll have access to our entire team as backup in case your manager is unavailable, for total peace of mind.
  • 100% native English speaking team of real people (not AI) based in the US, UK, and Canada, who are tuned into social media trends, have great writing skills, and can design stylish, aesthetically pleasing graphics and videos.
  • An intuitive white label dashboard with your agency’s brand, logo, colors and domain. The dashboard allows you, your MixBloom Social Media Manager, and client to schedule content and communicate directly while you retain total control over the whole process. (Although the whole process can also be as hands off for you as you want it to be!)
  • Unlimited revisions so all your content is perfect, every time. Plus, since you have a dedicated Social Media Manager, they'll grow with you over time and really get to know the needs and nuances of each of your clients and their social media accounts. No more compromises!

By partnering with us, you can leverage our expertise and infrastructure to deliver outstanding results for your clients. This not only enables your agency to scale efficiently but also ensures that your clients receive boutique-quality social media management.

“We’re there in the background, doing the work for you, making sure it’s well done, posted, executed – making you look good, ultimately.”

- Mai An Tran, MixBloom Co-founder

If you want to try our free 7-day trial, please apply! You'll be meeting with Mai An (the smiling face above) or our Lead Content Manager, Jess, for a quick video chat. They'll walk you through how everything works and show you the dashboard and answer any questions you may have.

You can also check out our client reviews and examples of our work.

And if you want to learn more about white label social media generally, check out these articles:

More Tips for Agencies

For agency owners looking to excel in growing their clients' social media quickly, here are a few additional tips:

  • Develop a deep understanding of your client's target audience by creating a customer persona. Tailor your content strategy to resonate with their interests and preferences.
  • Collaborate with influencers to tap into their established audiences and increase your client's reach.
  • Track and analyze your performance regularly. Identifying what is working and what is not will enable you to refine your strategy and drive better results.
  • Stay up-to-date with the latest social media trends and technologies. What may be effective today might become outdated tomorrow, so continually adapt and evolve your approach.

So now you have the keys to the castle. Going viral can't be predicted or controlled, but you can increase your chances of it happening - and make the most of it when it does.

By partnering with MixBloom, you can leverage our ready-made team with a proven process that's already in place, so you can prepare your agency and your clients for growth and social media success - of both the viral and consistent varieties.

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