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June 12, 2024

Best White Label SEO Tools of 2024

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White label SEO tools are software platforms designed to assist businesses, agencies, and marketers in improving search engine optimization (SEO) efforts. These tools are typically customizable and can be rebranded with your own branding, allowing you to offer white label SEO services to clients under your own name without displaying the branding of the tool provider.

They offer a range of features to help you optimize your and your clients' websites for search engines, analyze website performance, track keyword rankings, conduct competitor analysis, generate custom reports, and more.

In this article, we're going to dive into three of the most popular and comprehensive SEO tools on the market, their pros and cons, pricing and reviews.

Brief overview of white label marketing tools

If you're an agency or marketing entrepreneur looking to streamline your marketing efforts, white label marketing tools and services are great solutions! Other agencies or software will deliver the work - all you have to do is rebrand it and resell it as your own.

Let's look at some pros and cons.

Pros & cons of white label marketing


  1. Efficiency - with white label tools, you can offer more digital marketing services to your current and potential clients quickly, without the effort of building these tools from scratch and the expense of development costs.
  2. A cost-effective way of offering marketing services - when you compare the extra costs associated with in-house alternatives, white label marketing tools often come out much lower.
  3. Scalability - no need for substantial investments in infrastructure or resources, white label marketing software and businesses can help you scale your agency.
  4. You can focus on other areas of your business - for time-strapped business owners like yourself, white label marketing is a perfect solution to help you reclaim hours back into your diary to focus on other key areas. Think client retention, marketing and catching up on sleep.
  5. Access to expertise - white label platforms often offer expert knowledge at a lower cost than hiring someone in-house.


  1. Loss of control over creativity - if you're used to being heavily involved in client work, using a white label provider may offer you less control over the creativity and final output.
  2. Dependency on providers - with white label software, there's a risk of downtime, service disruptions and potentially other issues that may temporarily affect your business operations.
  3. Limited customization - depending on the platform and package you choose, there could be restricted customization options which will make it difficult to distinguish your offerings from your competitors who use the same solution.
  4. Potential quality concerns - the quality of white label marketing services can vary among providers - some are good, some are bad. This could lead to potential inconsistencies, performance issues and reliability problems. Not what you need! That's why it's extremely important to take a look at each platform's reviews and feedback before choosing to go with them.

Related: Pros & Cons of White Label Social Media Content

Types of white label marketing tools

When it comes to white label options, you've got a whole bunch to choose from. You'll find everything from full-service platforms covering every marketing need to specialized tools that zoom in on particular areas of the digital marketing industry.

White label options in marketing include:

As promised, here are 3 of the best white label SEO software for digital agencies.

White Label SEO Tools

In this section we'll review Netpeak Spider, SE Ranking and Serpstat.

1. White Label SEO Agency Tool: Netpeak Spider

Netpeak Spider is a website crawler and SEO tool developed by Netpeak Software, designed to perform website content analysis for technical issues and optimize them for better search engine rankings. It is primarily used by SEO professionals, online marketers, and website owners to identify and fix various issues that may impact a site's performance in search engine results.

Netpeak Spider services

Services include:

  • Website Crawling and Auditing
  • Technical SEO Analysis
  • Content Analysis
  • Link Analysis
  • Customizable Reports and Export Options
  • Integration Capabilities
  • Automation and Scheduling
  • User-Friendly Interface

Netpeak Spider Pros & Cons


  1. Comprehensive website analysis - Netpeak Spider provides in-depth analysis of various on-page SEO factors such as broken links, duplicate content, redirects, meta tags, and more. This helps you to highlight overall SEO health and identify areas for improvement to enhance your website's search engine visibility.
  2. Regular updates - the developers of Netpeak Spider regularly release updates and improvements to the tool, ensuring that it remains up-to-date with the latest SEO best practices and industry trends.


  1. Resource intensive - running extensive website crawls with Netpeak Spider can be resource-intensive, especially for larger websites with complex structures. This may lead to slower performance or system slowdowns on less powerful computers.
  2. Steep pricing for full features - the tool offers a free version and various pricing plans, accessing the full range of features may require opting for higher-tier plans, which can be relatively expensive for small agencies with limited budgets.

Netpeak Spider Pricing

There are three pricing tiers at Netpeak Spider. The Starter is great for small agencies and freelancers and starts at $7. The Advanced starts at $12 and is suitable for SEO agencies working with larger websites. For large agencies and in-house teams, there's a Pro Bundle deal that starts from $22.

Netpeak Spider Ratings & Reviews

Netpeak Spider reviews mention its comprehensive website analysis capabilities, customizable reports, regular updates and integration with other tools which help identify SEO issues and improve website performance.

2. White Label SEO Ranking Platform: SE Ranking

SE Ranking is an all-in-one SEO platform that provides a comprehensive set of tools for website analysis, keyword research, rank tracking, competitor analysis, and more. It is designed to help businesses and digital marketers improve their search engine rankings, drive organic traffic to their websites, and monitor their online presence effectively.

SE Ranking Pros & Cons


  1. Comprehensive SEO toolkit - SE Ranking offers a wide array of tools for SEO analysis, including keyword research, competitor analysis, backlink monitoring, and website audit.
  2. Keyword rank tracking - it provides accurate tracking of keyword positions across different search engines, allowing you to monitor their website's performance and track progress over time.


  1. Lack of advanced features - though SE Ranking offers a comprehensive set of SEO tools, some users may find that it lacks certain advanced features offered by other SEO platforms.
  2. Limited integrations - SE Ranking integrates with some third-party tools but its integration options may be limited compared to other SEO software tools.

SE Ranking Pricing

There are three pricing plans with the most basic option, the Essential, starting from $44, the Pro from $87.20 and the Business from £191.20.

SE Ranking Ratings & Reviews

SE Ranking has received mainly positive feedback for its comprehensive features, user-friendly interface, and competitive pricing, but there are also some areas for improvement highlighted by users, such as customer support, integrations, and addressing occasional bugs.

3. White Label SEO Reports Tool: Serpstat

Serpstat is an all-in-one SEO (Search Engine Optimization) platform and digital marketing tool that provides a range of features for keyword research, rank tracking, site auditing, competitor analysis, and more. It is used by businesses, digital marketers, and SEO professionals to improve their website's visibility in search engine results pages (SERPs) and drive organic traffic.

Serpstat Pros & Cons


  1. Comprehensive feature set - Serpstat provides a wide range of tools for SEO analysis, including keyword research, rank tracking, backlink analysis, site audit, and competitor analysis. This comprehensive feature set allows you to manage multiple aspects of their SEO campaigns within a single platform.
  2. Site audit - the site audit tool helps you identify technical issues and SEO errors on your websites that may be impacting your search engine rankings. It provides actionable recommendations for improving website performance and visibility.


  1. Limited data for some locations - while Serpstat provides extensive data for many countries and regions, some users have reported that it may have limited data for certain locations, particularly smaller or less competitive markets.
  2. Occasional bugs and glitches - like any software, Serpstat may experience occasional bugs or glitches that could affect the user experience. However, the platform's development team typically addresses these issues promptly through updates and bug fixes.

Serpstat Pricing

Like most white label tools, Serpstat has three packages - the Individual, the Team and the Agency. The Individual is great for freelancers and one-person agencies, with prices starting from $50 a month. The Team plan starts from $100 per month and is perfect for small in-person teams. If you're a large agency, the Agency plan may be the best option for you, starting from $410 per month.

Serpstat Ratings & Reviews

Serpstat garners positive reviews from users for its comprehensive suite of SEO tools, including keyword research, rank tracking, site audit, backlink analysis, and competitor analysis. Users also appreciate its accurate data, competitive pricing plans, and user-friendly interface, which streamlines SEO workflows for agencies and businesses of all sizes.


By exploring the the most popular platforms in SEO and examining their white label features, pricing, and reviews, you can make informed decisions about which solution best aligns with your needs and goals. Whether opting for comprehensive suites or specialized tools, the right white label SEO platform can empower you to enhance your SEO strategies, deliver impressive results to clients, and drive SEO success.

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