Top 40 White Label Marketing Tools

In this epic guide to white label marketing tools, we'll cover:

• An introduction to white label marketing, including the difference between white label services versus software
• What to look for in white label marketing software
• And the top 40 white label marketing tools in 2024, split into 10 marketing categories (including full service marketing tools, reporting tools, email marketing, social media/video, SEO, SMS marketing, project management, and web development), as well as pros & cons, pricing, and public ratings and reviews of each tool

White label marketing is when one marketing agency does the work, and another agency rebrands the work and resells it as though they have created it. It's especially popular for digital marketing agencies who need to delegate their clients' marketing, so that they can focus on other areas of their business to scale, as well as other types of agencies such as SEO or web design agencies that want to start offering marketing services to complement their main service.

White label options in marketing include:

• Full service
• Social media management
• SEO
• Reporting tools
• Email marketing
• Project management
• SMS marketing
• Video marketing
• Website building

White label services vs white label software

White label services and white label software both offer businesses opportunities to expand their offerings without the need for in-house development. But there are a few differences between the two:

White label digital software is delivered as a product with minimal implementation effort, while white label digital services often require direct interaction with clients for effective delivery.

While both options allow for customization to fit the reseller's brand identity or specific customer needs, they differ in nature, ownership, and delivery.

In this article, we'll dive into 40 of the best white label tools for marketing agencies.

Related reading: White Label Services Agencies Can Resell to Scale Recurring Revenue

What Should You Look for in White Label Marketing Software?

White labeling can be an effective way for your agency to scale, but with lots of options out there it can be overwhelming to find out which software and tools are right for your agency.

To find the perfect white label fit for you, here are a few things to look out for:

1. Customization options: The software should offer extensive customizable templates to allow you to brand it with your own logo, colors, and other branding elements. It should seamlessly integrate with your existing branding to provide a cohesive experience for your clients.
2. Ease of use: The white label platform should be intuitive and easy to use for both you and your clients. It should have a user-friendly interface and provide clear instructions and tutorials to help you navigate the platform effectively.
3. Scalability: Consider whether the white label features can scale with your business as it grows. It should be able to accommodate an increasing number of clients and provide additional features and functionalities to meet evolving business needs.
4. Support: Choose a white label marketing solution that offers reliable uptime and technical support to address any issues or concerns that may arise. Look for providers with a proven track record of delivering high-quality customer service and support.

Now that you're clued up on what to look out for, let's look at some of the best tools out there!

Related reading: How to Scale Your Agency

Top White Label Marketing Tools in 2024

Here are a few of the top white label marketing tools on the market this year, and how they compare. This section will be broken into the following categories:

• Full service white label marketing tools
• White label social media tools
• White label SMS marketing tools
• White label SEO tools
• White label website tools
• White label project management tools
• White label payment tools
• White label social media network tools
• White label client dashboard tools
• Miscellaneous white label marketing tools

Full Service White Label Marketing tools

In this section we'll review Vendasta, ClickX, and Service Provider Pro. Read our full review of all 3, including pros & cons, pricing, and reviews in our post Full-Service White Label Marketing Tools.

1. White Label Digital Agency Services: Vendasta

Vendasta is a software company that provides a platform for marketing automation, sales enablement, and customer relationship management (CRM) specifically designed for businesses that offer digital solutions to local businesses. Read our full review of Vendasta, including pros & cons, pricing, and reviews for more details.

Related reading: MixBloom vs. Vendasta: A Comprehensive Comparison

2. White Label Marketing Platform: Clickx

ClickX is a digital marketing platform, which offers various tools and services to help businesses with their online marketing efforts, including search engine optimization (SEO), social media management, pay-per-click (PPC) advertising, and more. Read our full review of ClickX, including pros & cons, pricing, and reviews for more details.

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3. White Label Client Portal Software for Agencies: Service Provider Pro

Service Provider Pro (SPP) is a software platform designed specifically for service-based businesses such as agencies, consultants, freelancers, and other professionals offering services. SPP's tools helps to manage various aspects such as client management, project management, invoicing and scheduling. Read our full review of Service Provider Pro, including pros & cons, pricing, and reviews, for more details.

White Label Reporting Tools

In this section we'll review DashThis, Metrics Watch, and Whatagraph.

4. White Label Marketing Reporting Tool: DashThis

DashThis is a cloud-based digital marketing reporting tool that allows users to create customizable dashboards to track and visualize key performance indicators (KPIs) from various digital marketing channels. It's designed to simplify the process of compiling and presenting data from different sources, providing insights into the performance of marketing campaigns and initiatives. Read our full review of DashThis, including pros & cons, pricing, and reviews for more details.

5. White Label Marketing Reports: Metrics Watch

Metrics Watch is an email marketing reporting tool where you can send white label analytics, SEO, PPC, SEM or social media reports to your clients via email. Its drag and drop features makes it an easy-to-use report builder that shows your clients how successful their marketing campaigns have been. Read our full review of Metrics Watch, including pros & cons, pricing, and reviews for more details.

Related reading: Social Media Analytics Tools For Agencies

6. White Label Marketing Data Platform: Whatagraph

Whatagraph is a data visualization and reporting tool designed specifically for digital marketing agencies, freelancers, and businesses. It allows users to gather data from various sources such as Google Analytics, Facebook Ads, Instagram, LinkedIn Ads, and other platforms, and create visually appealing and customizable reports.

With Whatagraph, users can generate automated reports that summarize key metrics, trends, and insights from their marketing campaigns. The platform offers customizable templates, drag-and-drop functionality, and a variety of visualization options to tailor reports according to specific client needs or internal requirements. Read our full review of Whatagraph, including pros & cons, pricing, and reviews for more details.

White Label Social Media

In this section we'll review MixBloom, Sendible, SocialPilot, PromoRepublic, 100 Pound Social, VidPros, dashClicks and Mention.

7. White Label Social Media Tool & service: MixBloom

That's us! We're MixBloom - a white label social media management agency that takes content creation off of the hands of busy agency owners like yourself, so you can focus on other areas of your business (think client acquisition, marketing, admin...)

Our large talent pool of social media managers can do all of the work for you (for your agency or your clients) so you can resell it as your own.

We like to take pride in our work and we're happy that our clients are satisfied with the service that we offer - we're often praised for our creativity, communication and professionalism! Check out our reviews to see what our clients have to say!

And if you need a helping hand when it comes to content creation, try us out and see for yourself with a 7-day free trial!

Related reading: Your Complete Guide to White Label Social Media Management

8. White Label Social Media Management Tool: Sendible

Sendible is a social media management platform that enables businesses to manage and optimize their presence across various social media channels. It provides tools for scheduling posts, monitoring social media activity, engaging with audiences, and analyzing performance metrics.

The platform has a white label option that allows you to brand the dashboard as your own.

Read our post Sendible Reviews, Alternatives, Pricing for more details.

9. White Label Social Media Management Tool: SocialPilot

SocialPilot is a social media marketing and scheduling tool that helps businesses and agencies manage their social media presence effectively. It offers a range of features designed to streamline the process of scheduling, analyzing, and optimizing social media content across various platforms.

It offers a white-label solution that allows you to rebrand the platform with your own logo, color scheme, and domain name, presenting it as your own social media management tool to clients or users.

Read our full SocialPilot review in The 6 Best White Label Social Media Management Services For Agencies.

Related reading: Pros & Cons of White Label Social Media Content

10. White Label Social Media Management: PromoRepublic

PromoRepublic is a social media marketing platform designed to help businesses create, schedule, and analyze their social media content. It offers a range of features to streamline the process of managing social media presence and engaging with audiences.

ProRepublic Pros & Cons

Pros

1. All-in-one white label interface - the all-in-one platform means you can manage multiple clients' social media accounts under one dashboard.
2. Content library - PromoRepublic provides access to a vast library of pre-designed templates, images, and content ideas tailored for different industries and occasions. This makes it easier for you to create engaging posts without needing advanced design skills.

Cons

1. Limited platforms - while PromoRepublic supports popular social media platforms like Facebook, Instagram, X, and LinkedIn, it may not integrate with all the platforms you might want to manage.
2. Template dependency - although the content library is extensive, you may find yourself relying heavily on pre-designed templates, which could result in less unique or original content.

PromoRepublic Pricing

There is no indication of how much PromoRepublic's white label solution costs however, you can book a demo and receive a custom quote depending on your agency's needs.

PromoRepublic Ratings & Reviews

Reviews for PromoRepublic are generally good with people loving its user-friendly interface, extensive content library, time-saving scheduling feature and helpful customer support. Despite this, some of the more negative reviews express concerns about template dependency and high costs.

Related reading: 10 Best White Label Social Media Management Software for Agencies

11. White Label Social Media and Blog content: 100 Pound Social

100 Pound Social is a social media management service that specializes in providing affordable and effective social media content for small businesses. The company offers a range of services designed to help businesses maintain a consistent and engaging presence on social media platforms without the need for hiring full-time staff or investing in expensive marketing agencies.

100 Pound Social Pros & Cons

Pros

1. It's a time-saver for agencies - outsourcing social media management to 100 Pound Social can save you time, allowing you to focus on other aspects of your business.
2. Consistency - by entrusting your social media management to a dedicated service, you can ensure consistent posting schedules and branding across platforms.

Cons

1. Communication challenges - working with a remote service provider can sometimes lead to communication challenges or delays in responding to inquiries or requests.
2. Lack of direct control - entrusting your social media management to an external service means relinquishing some degree of control over your online presence, which may not be suitable for agencies that prefer hands-on management.

100 Pound Social Pricing

100 Pound Social's white label plans start from £100 a month. This plan includes three unique posts per week, published on up to two platforms, engaging, royalty-free images, relevant hashtags, an expert content creator, a monthly review form and a customer success manager.

It also has two other plans that are £200 and £300. This will get you everything from the first plan but with added extras such as branded graphics, more posts, more platforms, alt texts and quarterly review calls.

100 Pound Social Ratings & Reviews

100 Pound Social gets praised for producing quality content for great value. People also love that the platform helps them save time for other areas of the business.

12. White Label Social Video Marketing Tool: VidPros

VidPros is a video creation platform that specializes in white label video editing by producing video content at scale that your agency can rebrand and resell as your own.

VidPros Pros & Cons

Pros

1. Saves time - it's all about video these days. But even editing short-form vids can take hours out of your day, and that's just for one video! By outsourcing this task to a white label video editing agency like VidPros, you can produce video at scale so you have time to focus on other areas.
2. You're not limited on what you can charge - even though you're reselling VidPros work, there's no limit on the profit you can make. VidPros says that even a 300% premium is possible!

Cons

1. Cost - because video-editing is a highly skilled job, it's not cheap to outsource the work so you will need to weigh up whether your budget can stretch.

VidPros Pricing

VidPros has two packages - the Part Time (starting at $1000 a month) and the Full Time (starting at $3000 a month).

The Part Time includes a dedicated editor for two hours per day, overnight turnarounds, stock video and music, simple thumbnails, AI generated captions and three months' storage.

The Full Time includes everything in the Part Time plus an editor for eight hours a day.

VidPros Ratings & Reviews

VidPros has 5 star reviews on Google and users recommend the platform for the service, quality and quick turnaround.

Related reading: The Best 6 Social Video Maker Tools

13. White Label Tik Tok Ads: dashClicks

dashClicks is a marketing technology platform that offers a suite of digital marketing tools and services aimed at helping businesses streamline and automate marketing efforts. It provides solutions for agencies and businesses to manage marketing campaigns, track performance, and collaborate with clients.

One of the services that it offers is TikTok ads.

dashClicks Pros & Cons

Pros

1. White-label TikTok ads - you can use dashClicks to offer branded TikTok ads to your clients without revealing the dashClicks branding.
2. Streamlined marketing management - it offers a centralized platform for managing various aspects of digital marketing, including TikTok ad campaigns, client communication, and reporting, which can help streamline workflows.

Cons

1. Integration challenges - depending on the existing tech stack and workflows of your agency, integrating dashClicks into your operations may require time and effort, especially if there are compatibility issues with other tools or platforms.

dashClicks Pricing

dashClick's white label TikTok ad management starts from $199 a month for one campaign, two ad groups, four ads and one ad copy.

There's also the Plus ($299) the Premium ($399) and the Platinum ($499). You get more campaigns, ad groups, ads and copy the pricier the package.

dashClicks Ratings & Reviews

Reviews for dashClicks are fairly mixed. Some users praise its ease of use, automation features, client management capabilities and robust reporting tools, while others dislike its technical issues, limited customization options, high costs and inconsistent customer support.

Related reading: 15 TikTok Statistics You Have to Know in 2024

14. White Label Media Monitoring Tool: Mention

Mention is a platform that allows users to monitor mentions of their brand, competitors, industry, or any other keyword across various online channels such as social media, blogs, forums, news sites, and more. It provides insights into what people are saying about a particular topic or brand in real-time, allowing businesses to track their online presence, engage with their audience, and manage their reputation.

Mention Pros & Cons

Pros

1. Real-time monitoring - Mention provides real-time monitoring of mentions across various online channels, allowing you to stay updated on what's being said about your/your client's brand or relevant topics.
2. Customizable alerts - you can set up customizable alerts based on specific keywords, mentions, or criteria, enabling you to track relevant conversations effectively.

Cons

1. Overwhelming amount of data - with the vast amount of data generated from monitoring multiple online channels, you  may find it challenging to filter and analyze the information effectively, leading to information overload.
2. Limited insights into private platforms - it primarily focuses on public online channels, so you may not have insights into conversations that occur in private groups or platforms.

Mention Pricing

Mention's pricing starts from as little as $49 per month. This includes two basic alerts, 5000 mentions, one user and one account per social network.

On the other end of the pricing scale, Mention has a ProPlus plan for $149 a month. This includes seven basic and standard alerts, 20,000 mentions, unlimited users and 15 social accounts.

There's also the Pro plan for $89 a month.

Mention Ratings & Reviews

Mention's reviews are generally positive with people commenting on its real-time monitoring capabilities, ease of use and comprehensive coverage of online channels. However, there has been occasional criticisms regarding the accuracy of sentiment analysis and the overwhelming amount of data generated, which can make it challenging to filter and analyze effectively.

Related reading: Understanding the Power of Social Media Mentions

White Label Email Marketing

In this section we'll review Braze, Constant Contact and Mailmunch.

Related reading: The Ultimate Cold Email Guide: Best Practices And Tools

15. Braze

Braze is a customer engagement platform that helps businesses to interact with their customers across various channels such as email, push notifications, in-app messages, SMS, and more. Braze enables companies to create personalized and targeted messaging campaigns to enhance user engagement, retention, and monetization. Read our full review of Braze including pros & cons, pricing, and reviews.

16. Constant Contact

Constant Contact is a popular email marketing and online survey tool designed primarily for small businesses and non-profit organizations. It allows users to create, send, and track email newsletters, announcements, promotions, and surveys. The platform provides a variety of customizable email templates, list management features, contact segmentation, and analytics tools to help businesses reach their audience effectively and measure the success of their campaigns. Read our full review of Constant Contact including pros & cons, pricing, and reviews.

17. Mailmunch

Mailmunch is a lead generation and email marketing platform that enables website owners to create customizable opt-in forms and landing pages to capture leads, grow email lists, and engage with website visitors. It offers various types of opt-in forms such as pop-ups, embedded forms, top bars, and slide boxes, which can be easily integrated into websites built on platforms like WordPress, Shopify, Magento, and others. Read our full review of Mailmunch including pros & cons, pricing, and reviews.

White Label SMS Marketing

In this section we'll review SimpleTexting and Trumpia.

18. SimpleTexting

SimpleTexting is a web-based platform and service that provides tools for businesses and organizations to engage with their customers or audience through text messaging (SMS). It offers features such as mass texting, scheduled messages, autoresponders, and keywords for automated responses.

Pros & Cons

Pros

1. Bulk messaging - the platform allows you to send bulk messages to large groups of subscribers, making it an efficient way to reach a wide audience at once.
2. Automation - SimpleTexting offers automation features that enable you to schedule messages in advance, set up autoresponders, and trigger messages based on specific actions or events.

Cons

1. Deliverability - while SimpleTexting boasts high deliverability rates, there's always a risk of messages being blocked or filtered as spam, especially if subscribers haven't opted in or if the content is perceived as irrelevant or intrusive.
2. Opt-in requirements - you must obtain explicit consent from subscribers before sending them marketing messages via SMS. Building a subscriber list can take time and effort, and there's no guarantee of success.

Pricing

The cost of SimpleTexting all depends on how many texts you need to send per month. The plans start at 500 messages for $39 and go up to 50,000 texts for $909 a month. If you need to send more than 50,000 texts then you can receive a custom quote and plan.

Ratings & Reviews

Feedback on SimpleTexting is fairly positive with particular focus on its user-friendly interface, effectiveness in SMS marketing and responsive customer support. However, some concerns were raised regarding its pricing, urging for more competitive or flexible plans, as well as the importance of compliance with SMS marketing regulations to avoid legal issues.

19. Trumpia

Trumpia is a comprehensive multichannel marketing platform that offers a wide range of communication tools, including SMS marketing, email marketing, voice broadcasting, and social media messaging.

Pros & Cons

Pros

1. Multi-channel communication - Trumpia lets you each their customers through various channels such as SMS, email, social media, and voice messages, enabling them to engage with their audience effectively.
2. Targeted messaging - the platform provides segmentation tools that you can target specific groups of customers based on demographics, behavior, and other criteria, helping to personalize communication and improve engagement.

Cons

1. Integration limitations - although Trumpia offers integrations with popular CRM systems and other third-party tools, some users may find limitations in terms of compatibility with their existing software stack or specific features they require.
2. Learning curve - the platform may have a learning curve for users who are unfamiliar with marketing automation software, especially with its advanced features and customization options.

Pricing

Trumpia offers two plans - standard plans starting from $94 and advanced plans from $159. Within each of these plans, there are multiple options you can choose from depending on your needs and how many messages you'd like to send out.

Ratings & Reviews

Trumpia often gets mixed reviews - the positives are about its effective multi-channel communication capabilities, automation features and valuable customer support. The negatives are around its pricing, perceived learning curve and integration challenges.

White Label SEO Tools

In this section we'll review Netpeak Spider, SE Ranking and Serpstat.

20. White Label SEO Agency Tool: Netpeak Spider

Netpeak Spider is a website crawler and SEO tool developed by Netpeak Software, designed to analyze websites for technical issues and optimize them for better search engine rankings. It is primarily used by SEO professionals, digital marketers, and website owners to identify and fix various issues that may impact a site's performance in search engine results. Read our full review of Netpeak Spider including pros & cons, pricing, and reviews.

21. White Label SEO Ranking Platform: SE Ranking

SE Ranking is an all-in-one SEO platform that provides a comprehensive set of tools for website analysis, keyword research, rank tracking, competitor analysis, and more. It is designed to help businesses and digital marketers improve their search engine rankings, drive organic traffic to their websites, and monitor their online presence effectively. Read our full review of SE Ranking including pros & cons, pricing, and reviews.

22. White Label SEO Reports Tool: Serpstat

Serpstat is an all-in-one SEO (Search Engine Optimization) platform and digital marketing tool that provides a range of features for keyword research, rank tracking, site auditing, competitor analysis, and more. It is used by businesses, digital marketers, and SEO professionals to improve their website's visibility in search engine results pages (SERPs) and drive organic traffic. Read our full review of Serpstat including pros & cons, pricing, and reviews.

Related: How to Write for SEO in 2024

White Label Project Management Tools

In this section we'll review ProofHub, ClickUp and Monday.com.

23. White Label Project Management Tool: ProofHub

ProofHub is a project management and team collaboration software that provides a suite of tools to help teams streamline their work processes, communicate effectively, and manage projects more efficiently. It offers a wide range of features designed to improve productivity and collaboration within teams of all sizes. Read our full review of ProofHub, including pros & cons, pricing and reviews.

24. White Label Project Management Tool: ClickUp

ClickUp is a project management and productivity platform that offers a wide range of features to help teams and individuals organize tasks, collaborate effectively, and manage projects efficiently. It is designed to streamline workflows, increase productivity, and improve communication within teams of all sizes. Read our full review of ClickUp, including pros & cons, pricing and reviews.

25. White Label Project and Marketing Management Tool: Monday.com

Monday.com is a cloud-based work operating system and project management tool that enables teams to collaborate, organize tasks, track projects, and streamline workflows in one centralized platform. It is designed to enhance team productivity, improve communication, and simplify project management processes for teams of all sizes and industries.

While Monday.com's website doesn't explicitly mention "white label" on its main pages, some sources suggest they offer features that allow you to:

• Rebrand the platform - you can likely customize the platform's look and feel with your own logo and branding elements.
• Maintain brand consistency - by white-labeling Monday.com, you can ensure your clients or collaborators experience a user interface that aligns with your brand identity.

Read our full review of Monday.com, including pros & cons, pricing and reviews.

White Label Website Tools

In this section we'll review Landingi, Weblium and Page One Power.

26. White Label Landing Page Builder: Landingi

Landingi is a cloud-based landing page builder and marketing automation platform that allows businesses and marketers to create, optimize, and publish landing pages for their marketing campaigns without the need for coding or design skills. It is designed to help users maximize conversion rates and generate leads for their businesses. Read our full Landingi review, including pros & cons, pricing, and customer reviews.

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27. White Label Website Builder: Weblium

Weblium is a website builder platform that offers users an easy and efficient way to create professional-looking websites without the need for coding or design skills. It provides a range of templates and customization options to help users build websites tailored to their specific needs and preferences. Read our full Weblium review, including pros & cons, pricing, and customer reviews.

28. White Label Link Building Service: Page One Power

Page One Power helps businesses build high-quality backlinks to their websites through strategic link building campaigns. They employ various white-hat techniques to acquire natural, relevant, and authoritative links from reputable websites, helping to improve search engine rankings and drive organic traffic. Read our full Page One Power review, including pros & cons, pricing, and customer reviews.

White Label Payment Tools

In this section we'll review FlyWheel and Invoice Ninja.

29. White Label WordPress Hosting & Client Billing Platform: FlyWheel

FlyWheel is a managed WordPress hosting provider that specializes in offering hosting solutions specifically tailored for WordPress websites. It provides a range of features and services to help WordPress users and developers build, launch, and manage websites more efficiently.

FlyWheel Pros & Cons

Pros

1. User-friendly interface - FlyWheel's dashboard is intuitive and easy to navigate, making it simple for you to manage you WordPress websites, including tasks such as site backups, staging, and collaboration.
2. Performance - the hosting infrastructure is optimized for WordPress, resulting in fast loading times and reliable performance for websites hosted on the platform. It also offer features like built-in caching and CDN integration to further enhance site speed.

Cons

1. Limited server locations - FlyWheel has a more limited selection of server locations compared to some other hosting providers, which may result in slower loading times for users in certain geographic regions.
2. Add-on costs - some features, such as additional site migrations, premium support, and white-label options, incur additional costs beyond the base hosting plans, which may increase the overall expense for users requiring these services.

FlyWheel Pricing

There are four Wordpress plans offered by FlyWheel that can meet the needs of your agency, depending on how big your business is and how many sites you run.

The Tiny starts at $13 for one Wordpress website. The Starter is also for one Wordpress website and starts at $25, but you get more features and storage than the Tiny.

If you have up to 10 Wordpress sites, the Freelance may be for you at $96, or if you have more sites than that, the Agency is the best option at $242 for up to 30 sites.

FlyWheel Ratings & Reviews

FlyWheel's reviews typically highlight its user-friendly interface, excellent performance, and top-notch custom support as standout features of the platform. Users like the intuitive dashboard and robust features tailored specifically for WordPress websites, such as built-in caching, SSL certificates, and daily backups, which contribute to reliable and secure hosting environments.

30. White Label Invoicing & Payment Software: Invoice Ninja

Invoice Ninja is an online platform that provides invoicing, time tracking, expense tracking, and payment management tools for freelancers, small businesses, and independent contractors. It is designed to streamline billing processes, automate invoicing tasks, and facilitate online payments.

Invoice Ninja Pros & Cons

Pros

1. Multi-currency support - Invoice Ninja supports multiple currencies, making it suitable for businesses operating internationally or dealing with clients in different countries.
2. Time-tracking and expense management - the platform includes features for tracking billable hours and managing expenses, enabling you to accurately capture project costs and generate invoices based on time worked and expenses incurred.

Cons

1. Limited free plan - there is a free plan with basic features but some advanced functionalities such as custom invoice templates and recurring billing are only available with paid subscription plans.

Invoice Ninja Pricing

Aside from the free plan, there are two other plans available from Invoice Ninja; the Ninja Pro and the Enterprise.

The Ninja Pro is $120 per year and the Enterprise starts from $160 per year - this price increases depending on how many users you need.

Invoice Ninja Ratings & Reviews

Reviews of Invoice Ninja commonly praise its extensive customization options and robust invoicing features, making it a popular choice among freelancers, small businesses, and entrepreneurs. Users appreciate the platform's ability to streamline the invoicing process, track time and expenses, and accept payments online, which contributes to improved efficiency and cash flow management.

More White Label Marketing Tools

In this section we'll review Brevo, OptinMonster, My6Sense, Xtensio, Active Campaign and NinjaSEM.

31. White Label CRM Platform: Brevo (formerly Sendinblue)

Brevo is a digital marketing platform that offers a range of tools for businesses and agencies to manage email marketing campaigns, SMS marketing, marketing automation, transactional emails, CRM and more.

Brevo Pros & Cons

Pros

1. Automation capabilities - Bravo's marketing automation features enable you to create automated workflows based on customer actions or criteria, saving time and effort in managing marketing campaigns.
2. Deliverability - the platform has a strong focus on email deliverability, providing tools and features to help ensure that emails reach recipients' inboxes rather than being flagged as spam.

Cons

1. Limited template designs - although Brevo offers customizable email templates, the selection may be limited compared to some other email marketing platforms. The could result in less variety and creativity in email designs.
2. SMS credits - while Sendinblue offers SMS marketing capabilities, you need to purchase SMS credits separately, which could add to the overall cost for businesses looking to use this feature extensively.

Brevo Pricing

Bravo's pricing comes in four tiers:

Free - this includes 300 emails a day, customizable email templates, a drag & drop editor, transactional emails and SMS and WhatsApp campaigns.

Starter - this is $25 per month and includes over 20,000 emails a. month, no daily sending limit, no Brevo logo, basic reporting and analytics, and email support.

Business - this is $65 and includes over 20,000 emails per month, marketing automations, A/B testing, advanced statistics, multi-user access, send time optimization, and phone support.

Custom Price - you get everything in the Business package plus sub-account management, Enterprise-grade security, advanced integrations, exclusive features, tailored onboarding, and personalized support.

Brevo Ratings & Reviews

Brevo appears to be well-regarded by users for its combination of affordability, ease of use, and comprehensive features, making it a popular choice for businesses of all sizes looking to manage their digital marketing efforts effectively.

32. White Label Lead Generation Software: OptinMonster

OptinMonster is a popular lead generation software platform used by website owners and marketers to create various types of opt-in forms, pop-ups, and other lead capture tools.

OptinMonster Pros & Cons

Pros

1. Versatile lead generation tools - OptinMonster provides a wide range of customizable opt-in forms, including pop-ups, slide-ins, floating bars, and more, allowing you to choose the most suitable option for your website.
2. Advanced targeting and personalization - you can create targeted campaigns with personalized messaging and targeting rules based on factors such as user behavior, demographics, and referral source, increasing the effectiveness of lead capture.

Cons

1. Dependency on third-party integrations - integration with email marketing services and CRMs is a key feature but users relying heavily on these integrations may face challenges if there are any issues or limitations with the third-party services.
2. Potential for overuse - overuse of opt-in forms or pop-ups can lead to a negative user experience and may result in increased bounce rates or decreased website engagement if not used strategically and thoughtfully.

OptinMonster Pricing

OptinMonster has four pricing tiers:

The Basic is $9 per month and gives you access to "essential tools to get more leads from your existing traffic."

The Plus is £19 per month and is "great for growing businesses who want to do more."

The Pro is $29 per month and is a "must-have if you sell ANYTHING on your website!"

And finally, the Growth is $39 per month and has "all the tools necessary to transform your conversions."

OptinMonster Ratings & Reviews

OptinMonster is a popular choice for those seeking powerful lead generation tools and is often praised for its effectiveness in lead generation, user-friendly interface, seamless integration with third-party services, and robust analytics and A/B testing capabilities.

33. White Label Native Advertising Software: My6sense

My6sense is a platform that specialises in personalized content recommendations and native advertising solutions. It uses AI and machine learning algorithms to analyze user behaviour and preferences to deliver personalized content recommendations across various digital channels including websites, mobile apps and other digital platforms.

My6sense Pros & Cons

Pros

1. Improved user experience - by presenting users with content that aligns with their interests, My6sense can enhance the overall user experience on digital platforms such as websites and mobile apps. Users are more likely to spend time on platforms that offer content that resonates with them, leading to increased engagement and retention.
2. Enhanced advertising effectiveness - for advertisers, my6sense offers native advertising solutions that can be seamlessly integrated into the personalized content recommendations. By targeting ads based on user behavior and preferences, advertisers can improve the relevance and effectiveness of their campaigns, leading to higher click-through rates and conversions.

Cons

1. Algorithm accuracy - while My6sense's AI algorithms strive to deliver accurate and relevant content recommendations, there may be instances where the recommendations are not entirely aligned with the user's preferences or interests. Fine-tuning the algorithms and providing options for users to provide feedback may help improve accuracy over time.
2. Cost considerations - the cost of implementing my6sense's personalized content recommendations and native advertising solutions may be a consideration for some publishers and digital platforms.

My6sense Pricing

My6Sense does not currently have their pricing on their website.

My6sense Ratings & Reviews

Reviews of My6sense highlight its strengths in providing personalised content recommendations that can enhance user experience by tailoring content to individual preferences. The native advertising solutions are also popular as the targeted ads have been proven to lead to higher click-through rates and conversions.

34. White Label Business Content Creation & Presentations Tool: Xtensio

Xtensio is a collaborative platform designed for creating, managing, and sharing business documents, including presentations, reports, and other visual materials.

Xtensio Pros & Cons

Pros

1. Easy to use - Xtensio provides a user-friendly interface with drag-and-drop functionality, making it accessible for users of all skill levels to create professional-looking documents without the need for advanced design skills.
2. Collaborative features - the platform allows for real-time collaboration, enabling teams to work together on documents, share feedback, and track changes efficiently.

Cons

1. Limited free plan - while Xtensio offers a free plan, it comes with limitations on the number of documents users can create and access. You may need to upgrade to a paid plan to unlock additional features and access more documents.
2. Learning curve - some users may find Xtensio's interface initially overwhelming or challenging to navigate, especially if they are new to the platform or unfamiliar with similar tools. However, the learning curve tends to be manageable with practice.

Xtensio Pricing

Xtensio offers a free plan with limited features, including access to a limited number of folios (documents) and templates. This plan is suitable for individual users or small teams who require basic document creation and collaboration capabilities.

The Starter plan is $7 per month and is designed for individuals and teams looking for more advanced features and unlimited access to folios and templates.

The Professional plan is $12 and is tailored for larger teams or organizations with additional needs for collaboration, security, and support.

You can also get in touch with Xtensio for a custom quote depending on your needs.

Xtensio Ratings & Reviews

35. White Label Marketing Automation Software: ActiveCampaign

ActiveCampaign is a robust and versatile marketing automation platform designed to help businesses of all sizes streamline their marketing efforts, engage with their audience, and grow their customer base. They also offer a white label landing page domain that ensures that your landing page does not mention ActiveCampaign.

Active Campaign Pros & Cons

Pros

1. Personalization and segmentation - the platform provides robust capabilities for segmenting your audience based on various criteria such as behavior, demographics, and interests. This allows for highly targeted and personalized marketing campaigns, leading to better engagement and conversions.
2. Advanced automation workflows - ActiveCampaign's automation builder enables you to create complex automation workflows with ease. This includes drip campaigns, lead nurturing sequences, abandoned cart reminders, and more, helping you to automate your marketing processes and improve customer engagement.

Cons

1. Limited design customization - ActiveCampaign provides templates and design tools for creating email campaigns and automation workflows but some users may find the customization options to be somewhat limited compared to dedicated email marketing platforms.

ActiveCampaign Pricing

The Lite plan is $29 per month and is designed for small businesses, and includes features such as email marketing, marketing automation, and unlimited sending for up to 1000 contacts.

The Plus plan starts at $49 per month and is suitable for growing businesses that require more advanced marketing and sales automation capabilities.

The Professional starts at $149 per month and includes everything in the Plus plan plus additional features. This is suitable for larger businesses and marketing teams that require advanced automation and analytics capabilities.

There's also an Enterprise plan starting at $159 and is tailored towards larger businesses with specific requirements.

ActiveCampaign Ratings & Reviews

ActiveCampaign has good reviews and is generally praised for its email marketing features and customizable workflows, which allow personalized customer interactions and improved engagement.

36. White Label PPC Management Software: NinjaSEM

NinjaSEM is a PPC management software which allows users to build and manage PPC ad campaigns - all controlled from one central dashboard.

NinjaSEM Pros & Cons

Pros

1. Time efficiency - NinjaSEM automates various aspects of campaign management such as keyword research, big management and ad scheduling; saving lots of time for you to focus on other strategic aspects of the campaigns.
2. Targeting capabilities - the platform allows for precise audience targeting based on demographics, interests and online behavior.

Cons

1. Dependency on platforms - PPC platforms like NinjaSEM are subject to changes in algorithms, policies, and features by advertising platforms such as Google Ads and Bing Ads.

NinjaSEM Pricing

The most basic package that NinjaSEM offers is Cloud for $14.99 per month and the Enterprise starts from $74.95. NinjaSEM offers white label capabilities in the Hosted plan but you need to contact the company on the website for a bespoke quote.

NinjaSEM Ratings & Reviews

NinjaSEM is rated 4.9 starts out of 5 on TrustPilot and has good reviews for its ease of use, and how responsive and supportive the customer support team is.

White label social media network platforms

In this section we'll review Amity Social Cloud and Mighty Networks.

37. White Label Social Media Network Software: Amity Social Cloud

Amity Social Cloud

Amity Social Cloud provides businesses with tools for building and managing their social communities. It offers features such as user profiles, activity feeds, messaging systems, and analytics to help businesses create engaging social experiences for their customers.

Amity Social Cloud Pros and Cons

Pros

1. Fuels user engagement - Amity Social Cloud has an in-app chat feature for users to connect and interact with each other.
2. Video features - the platform has in-app video stories and live streaming features  to boost user experience and retention.

Cons

1. Buggy and laggy - some users have reported that Amity Social Cloud is fairly laggy and does not provide an exceptional user experience.
2. Integration challenges - as always, integration with existing systems or third-party services might pose challenges, especially if the platform lacks robust APIs or compatibility with certain technologies.

Amity Social Cloud Pricing

There's a Basic, Advanced and a Max package. The Basic is $0.06 per monthly active user, Advanced is $0.09 per monthly active user and the Max is $0.14 per monthly active user.

Amity Social Cloud Ratings & Reviews

There are lots of mixed reviews out there for Amity Social Cloud. While some users like Amity for its feature set that boosts engagement, others have reported that the product itself is quite buggy.

38. White Label Social Media Network Software: Mighty Networks

Mighty Networks Pros and Cons

Mighty Networks is a platform designed to help people create their own branded social networks and communities. The platform provides tools for individuals, organizations, and businesses to build and grow communities around shared interests, activities, and goals.

Pros

1. Community building tools - Mighty Networks provides robust tools for creating and managing communities, including features for content sharing, member engagement, and event organization.
2. Customization options - you have the ability to customize your communities with branding, logos, colors, and domain names, allowing for a personalized and cohesive experience.

Cons

1. Dependency on platform - users rely on Mighty Networks for maintenance, updates, and support, which could lead to potential downtime or service disruptions if there are issues with the platform.
2. Monetization constraints - while the platform offers monetization options, creators may face challenges in effectively monetizing their communities, particularly if they have a small or niche audience.

Mighty Networks Pricing

There are four pricing tiers for Mighty Networks:

Courses - this is $99 per month and includes 'everything you need to run a community and host and sell courses.'

Business - this is $179 per month and includes everything in the Courses plan with more of the white labelling and customization options.

Path-to-Pro - this is $360 per month. For this you get everything from the Business plan plus additional branding, a dedicated team and start-up services.

Mighty Pro is a custom priced plan, where you get more advanced features and a Community Strategist.

Mighty Networks Ratings & Reviews

Users of Mighty Networks have positive experience with its interface, community-building tools and customization options. The platform is also recommended for its engagement tools and monetization options.

White label client dashboard and reporting

In this section we'll review Cyfe and AgencyAnalytics.

39. White Label Client Dashboard Software: Cyfe

Cyfe is a comprehensive all-in-one dashboard tool designed to help businesses monitor and analyze various data points from different sources in real-time. It offers customizable widgets and integrations with over 250 services, including Google Analytics, social media platforms, marketing tools, and more.

Cyfe Pros and Cons

Pros

1. Real-time data updates - Cyfe provides real-time data updates, ensuring that youhave access to the most up-to-date information to make timely decisions and adjustments to your strategies.
2. White label capabilities - its white label options enables you to brand the dashboard with your own logo and colors, making it suitable for you looking to provide analytics and reporting services to your clients.

Cons

1. Dependency on integrations - Cyfe's functionality heavily relies on integrations with third-party services, which means any changes or disruptions in those integrations could affect the reliability and performance of the dashboard.

Cyfe Pricing

The Starter package is $19 per month for two dashboards and one user. The Standard plan is $29 per month for five dashboards and two users. The Pro is $49 per month for 10 dashboards and five users, and the Premier is priced at $89 per month for 20 dashboards and unlimited users.

Cyfe Ratings & Reviews

Opinions on Cyfe vary widely, with many users praising its comprehensive dashboard and customizable widgets that facilitate monitoring and analysis of data from multiple sources in one place. The integration with a diverse range of services and white label capabilities are also highlighted as significant advantages.

40. White Label Client Dashboard and Reporting Software: AgencyAnalytics

AgencyAnalytics is an all-in-one reporting platform designed for digital marketing agencies and freelancers. It provides tools for tracking, analyzing, and reporting on various digital marketing channels, including SEO, PPC, social media, email marketing, and more.

AgencyAnalytics Pros and Cons

Pros

1. Comprehensive reporting - AgencyAnalytics offers a wide range of reporting features covering various digital marketing channels, including SEO, PPC, social media, and email marketing. This comprehensive approach allows agencies to provide clients with holistic insights into their digital marketing performance.
2. Client management features - the platform includes client management features such as client portals, automated email reporting, and client communication tools. These features help agencies streamline client communication and collaboration, improving overall client satisfaction.

Cons

1. Limited customization in some areas -thoughAgencyAnalytics offers extensive customization options for reporting and branding, some users may find certain areas of the platform to be less customizable than others.

AgencyAnalytics Pricing

AgencyAnalytics offers three pricing plans - the Freelancer, the Agency and the Custom. The Freelancer is $12 per month but doesn't give you access to white label features. For this you will have to choose the Agency, starting at $18 per month, or the Custom plan which will give you a personalized quote depending on your needs.

AgencyAnalytics Ratings & Reviews

Users like that the platform allows them to seamlessly create professional, branded reports tailored to each client's specific needs. They also enjoy the integration capabilities with popular marketing tools and platforms, as well as its streamlined data collection and reporting processes.

Conclusion

There are many white label platforms out there, and navigating through them for your agency can be a daunting task! But with the right knowledge and understanding of your agency's needs, it becomes a great opportunity for growth, efficiency and profit!

We've covered just 40 of the different platforms available on the market, and it's clear that they offer unique features and capabilities to deliver exceptional services to your clients. Whether you prioritize SEO, social media management, email marketing, or other aspects of digital marketing, there's a white label solution tailored to boost your agency's offerings.

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Recommended reading:

• How to Scale Your Agency
• How to Grow Your Digital Marketing Agency
• Avoid These Social Media Marketing Mistakes in 2024
• How to Grow a Client's Social Media Quickly

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