White Label Reporting Tools

White label reporting tools are software platforms that allow you to create custom-branded reports and white label dashboards for your clients or internal use, without displaying the branding of the reporting tool provider. These tools typically offer features such as data visualization, customizable report templates, drag-and-drop self-service interfaces, and integrations with various data sources.

In this article, we'll explore some of the best white label reporting solutions on the market, their pros and cons, pricing and reviews.

Brief overview of white label marketing tools

White label marketing tools come in many forms and can help your agency scale by streamline marketing processes. Essentially other digital agencies and white label software will do all of the work, that you can rebrand and resell as your own.

Allowing you to focus on other areas of your business such as client retention and acquisition, admin and marketing!

Pros & cons of white label marketing

Pros

1. Efficiency - with white label tools, you can quickly add more digital agency services to your website, without the hassle and expense of starting from the ground up.
2. Cost-effectiveness - compared to in-house alternatives, using white label services and software often come at a lower cost.
3. Ability to help your agency scale - white label marketing software and businesses can grow alongside your agency's requirements, facilitating seamless expansion without the need for substantial investments in infrastructure or resources.
4. Gives you more time to focus on core areas of your business - you can concentrate on your primary strengths while entrusting non-core tasks to white label partners. Using white label marketing services helps you to reclaim valuable hours in your weekly schedule, allowing you to redirect your time and energy toward client acquisition, marketing endeavors, and administrative tasks.
5. Access to expertise - white label solutions possess specialized knowledge and resources within their respective domains, providing an opportunity for you to tap into their expertise to elevate your digital marketing offerings.

Cons

1. Loss of control - you might find yourself with minimal control over the creative process and final output of white label marketing solutions, which could be challenging to adjust to if you're accustomed to being closely involved in client work.
2. Dependency on providers - relying on white label providers for essential services carries the risk of downtime, service disruptions, or other issues, potentially impacting your operations.
3. Limited customization - white label solutions may offer restricted customization options, making it difficult to distinguish your offerings from competitors who may also use the same solution.
4. Quality concerns - the quality of white label marketing services can vary among providers, leading to potential inconsistencies or issues related to performance, reliability, or customer support. It's always recommended to thoroughly evaluate each platform and review feedback before making a decision!

Related: Pros & Cons of White Label Social Media Content

Types of white label marketing tools

Today, the white label market boasts an array of choices, ranging from comprehensive platforms featuring all-in-one marketing suites to specialized tools tailored for specific aspects of digital marketing.

White label options in marketing include:

• Full service
• Reporting tools
• Social media management
• SEO
• Email marketing
• SMS marketing
• Video marketing
• Website building

Let's dive into some white label reporting software.

White Label Reporting Tools

In this section we'll review DashThis, Metrics Watch, and Whatagraph.

1. White Label Marketing Reporting Tool: DashThis

DashThis is a cloud-based digital marketing reporting tool that allows users to create customizable dashboards to track and visualize key performance indicators (KPIs) from various digital marketing channels. It's designed to simplify the process of compiling and presenting data from different sources, providing insights into the performance of marketing campaigns and initiatives.

DashThis Pros & Cons

Pros

1. User-friendly interface - DashThis offers a user-friendly interface that makes it easy for you to create and customize reports without needing extensive technical knowledge.
2. Integration capabilities - it integrates with a wide range of popular digital marketing platforms such as Google Analytics, Facebook Ads, and more, allowing you to gather data from multiple sources in one place.
3. Customization options - you can customize reports with various templates, widgets, and branding options to match specific needs and branding requirements.
4. Automated reporting - DashThis offers automation features, allowing you to schedule reports to be generated and sent out at regular intervals, saving time and effort.
5. Data visualization - the tool provides visually appealing charts, graphs, and tables to effectively communicate key performance metrics, making it easier to understand and interpret the data.

Cons

1. Limited customization - while DashThis offers customization options, some users may find the level of customization limited compared to other reporting tools, particularly for those with very specific or unique reporting requirements.
2. Limited data sources - DashThis integrates with many popular digital marketing platforms, but it may not support all the data sources or platforms that some users rely on, limiting its usefulness for comprehensive reporting in certain cases.

DashThis Pricing

DashThis has four options:

Individual - 3 dashboards priced at $42 per month.

Professional - 10 dashboards priced at $127 per month.

Business - 25 dashboards priced at $246 per month.

Standard - 50+ priced at $382 per month.

DashThis Ratings & Reviews

Users generally appreciate DashThis for its user-friendly interface, integration capabilities, and automated reporting dashboards, which allow for easy creation and customization of reports across multiple digital marketing platforms. However, some users find the level of customization limited and the cost prohibitive, particularly for smaller businesses.

2. White Label Marketing Reports: Metrics Watch

Metrics Watch is an email marketing reporting tool where you can send white label analytics, SEO, PPC, SEM or social media reports to your clients via email. Its drag and drop features makes it an easy-to-use report builder that shows your clients how successful their marketing campaigns have been.

Metrics Watch Pros & Cons

Pros

1. Data visualization - Metrics Watch provides users with a visually appealing representation of data through graphs, charts, and analytics dashboards. This makes it easier for you to interpret and understand complex metrics.
2. Customization - you can customize your metrics dashboard according to your specific needs and preferences. This flexibility allows you to focus on the metrics that are most relevant to your goals and objectives.
3. Real-time monitoring - Metrics Watch offers real-time monitoring capabilities, allowing you to track key metrics as they change over time. This can help you identify trends and patterns quickly and respond to changes in the market or internal operations promptly.
4. Integration - it can integrate with other tools and platforms, such as Google Analytics, Salesforce, and HubSpot. This integration enables you to consolidate data from multiple sources into one centralized dashboard for easier analysis.
5. Alerts and notifications - Metrics Watch can be configured to send alerts and notifications to users when certain metrics exceed or fall below predefined thresholds. This helps you stay informed and take action proactively when necessary.

Cons

1. Cost - depending on the features and capabilities required, Metrics Watch may come with a significant cost, especially for businesses with large datasets or complex analytics needs. This can be a barrier for smaller businesses or startups with limited budgets.
2. Security concerns - since Metrics Watch involves handling sensitive business data, there may be security concerns regarding data privacy, compliance, and protection against unauthorized access or cyber threats.

Metrics Watch Pricing

There are four packages to choose from at Metrics Watch:

The Starter is $29 per month - for this you get 2 reports, unlimited data sources, white label options, free migration services and reports sent from your own email address (but this has a one-time configuration fee!)

The Pro is $50 per month - you get 10 reports, unlimited data sources, white label options, free migration services and free reports sent from your own email address.

The Premium is $100 per month - you get everything the Pro gets you plus 25 reports, an API to create reports and the option to add more reports for an extra cost.

The Enterprise is a bespoke quote tailored to your needs - this will give you access to everything from the Premium and the ability to create hundreds or even thousands of reports!

Metrics Watch Ratings & Reviews

There aren't many reviews for Metrics Watch so far but people have mentioned how much time the tool has saved them on reports, and have praised the real-time alerts the tool gives.

Related reading: Social Media Analytics Tools For Agencies

3. White Label Marketing Data Platform: Whatagraph

Whatagraph is a data visualization and reporting tool designed specifically for digital marketing agencies, freelancers, and businesses. It allows users to gather data from various sources such as Google Analytics, Facebook Ads, Instagram, LinkedIn Ads, and other platforms, and create visually appealing and custom reports.

With Whatagraph, users can generate automated reports that summarize key metrics, trends, and insights from their marketing campaigns. The platform offers customizable templates, drag-and-drop functionality, and a variety of visualization options to tailor reports according to specific client needs or internal requirements.

Whatagraph Pros & Cons

Pros

1. Customization - you can customize client reports according to specific needs, including branding, colors, and data visualization types, allowing for tailored reports that align with your brand identity.
2. Automated reporting - it automates the reporting process, saving you time and effort by automatically gathering data from various sources and generating customized reports on a regular basis.
3. Real-time updates - Whatagraph provides real-time data updates, ensuring that reports always reflect the latest information.

Cons

1. Limited customization in free version - while Whatagraph offers customization options, some of the more advanced customization features may be limited in the free version of the tool, requiring you to upgrade to a paid plan for full access.
2. Limited features for advanced analysis - as it provides basic reporting and visualization features, it may lack some advanced analytical capabilities found in more specialized analytics tools, which could be a limitation for users requiring in-depth data analysis.

Whatagraph Pricing

As with most white label solutions, Whatagraph comes with three different pricing plans - Essential, Advanced and Custom.

The Essential will set you back $249 per month for 20 source credits, 5 users, transfer date to BigQuery, pre-made data organization, live chat customer support team, unlimited reports and dashboards. This plan is most suited to in-house marketing teams.

The Advanced is $499 per month for 40 source credits, 10 users, everything you get in the Essential plan plus custom branding, custom data organization, link reports to a template, customer success manager, personalized onboarding and priority support. This is great for marketing agencies.

If you're a marketing agency with complex needs, you may opt for the plan that will get you a custom quote. This will get you 120+ source credits, 20 users, everything you get in the Essential and Advanced plans plus custom pricing models, custom billing frequency, personalized onboarding sessions, hands-on training and assistance with migrating reports and data.

Whatagraph Ratings & Reviews

Whatagraph currently has 3.8 stars on TrustPilot and according to recent reviews, users loved the personalized onboarding process, the overall user experience and the custom-built templates. However, earlier reviews noted that the company use too many cold calls in their sales process.

White Label Social Media Dashboard

Looking for a white label social media dashboard? Here at MixBloom we offer white label social media content creation AND a customizable white label dashboard. You'll have access to the agency-facing dashboard where you can see all your clients' content in one place (left), as well as a custom URL for your client-facing dashboard that is branded with your logo and colors (right). Our dashboard is super intuitive and easy to use, for both you and your clients. Check out our free 7-day trial and book a consultation so you can get a walkthrough.

Conclusion

White label reporting tools have transformed how businesses and agencies tackle their approach to reporting strategies. These days, there are plenty of tools and white label dashboard software for you to choose from to optimize reporting efforts, scale operations, and offer added value to enhance client satisfaction.

Related Reading:

• Full-Service White Label Marketing Tools
• Top 40 White Label Marketing Tools
• Social Media Analytics Tools For Agencies
• The Only 3 Content Marketing Tools You'll Need
• White Label Services Agencies Can Resell to Scale Recurring Revenue

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