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White label website tools are platforms or software solutions that are developed by one company but can be rebranded and resold by another company under their own brand name. Essentially, they allow you to offer client website building, hosting, and management services to your client base without having to develop the technology yourself.

These white label tools typically include features such as website builders, content management systems (CMS), e-commerce functionality, hosting services, analytics, and often come with customizable templates.

We're going to look at three of the best white label solutions for websites, their pros and cons, pricing, and reviews. But first, let's look at an overview of white label marketing software and tools in general.

Brief overview of white label marketing tools

Agency owners! What if we told you there's a super simple and cost-effective way to streamline your marketing workflows?

You can outsource white label digital marketing services from another agency or white label products that you can rebrand and resell as your own.

Here are some of the pros and cons.

Pros & cons of white label marketing

Pros

  1. Efficiency - if you don't have the time or resources to start new digital agency services from scratch, white label offerings can help you launch a range of services for your current and potential clients.
  2. Affordable - when you compare the costs of hiring someone in-house, white label services are significantly cheaper.
  3. Scalability - a white label agency and white label plans can grow alongside your business, so you can scale your agency without the associated resource costs.
  4. Productive - white label software can free up some of the time in your diary to focus on other areas of your business, whether this be marketing, administration, customer service, client retention or something else!
  5. Expertise - using an agency with white label capabilities gives you access to industry experts and tools so you can provide high-quality services and improve client satisfaction.

Cons

  1. Reduced control - while white label solutions have many benefits, it's worth noting that they do slightly limit your control over the creative process and final output.  
  2. Dependency on the providers - as with any software that you use, there is always a risk of occasional downtime, service disruptions and other inconveniences.
  3. Limited customization options - most white label platforms have customization potential but this depends on the pricing plan you choose.
  4. Potential inconsistencies - the quality levels between different white label marketing service providers can vary, so it's super crucial to research platforms thoroughly and check out reviews.

Related: Pros & Cons of White Label Social Media Content

Types of white label marketing tools

Whether you seek a versatile, all-in-one platform or targeted tools designed for specific digital marketing needs, there are some awesome tools for agencies waiting for you.

White label options in marketing include:

Let's dive into some white label website tools!

White Label Website Tools

In this section we'll review Landingi, Weblium and Brizy.

1. White Label Landing Page Builder: Landingi

Landingi is a cloud-based landing page builder and marketing automation platform that allows businesses and marketers to create, optimize, and publish landing pages for their marketing campaigns without the need for coding or design skills. It is designed to help users maximize conversion rates and generate leads for their businesses.

Landingi Pros & Cons

Pros

  1. Ease of use - Landingi offers a user-friendly interface and intuitive drag-and-drop website builder, making it easy for you to create professional-looking landing pages quickly and efficiently.
  2. A/B testing - the platform offers built-in A/B testing functionality, allowing you to compare different versions of your landing pages to determine which one performs better in terms of conversions and user engagement.

Cons

  1. Limited design flexibility - while Landingi offers a variety of customizable templates and design options, you may find the platform's design flexibility to be somewhat limited compared to more advanced website builders or design tools.
  2. Learning curve - despite its user-friendly interface, you also may experience a learning curve when first using Landingi, particularly if you are unfamiliar with landing page design principles or digital marketing concepts.

Landingi Pricing

There's a free version of Landingi which is suitable for individuals, then the platforms offers three pricing plans from $35 - $999.

Landingi Ratings & Reviews

Most of the positive reviews of Landingi mention how user-friendly the platform is, and its extensive customization options and diverse selection of professionally designed templates.

2. White Label Website Builder: Weblium

Weblium is a custom website builder platform that offers users an easy and efficient way to create professional-looking websites without the need for coding or design skills. It provides a range of templates and customization options to help users build websites tailored to their specific needs and preferences.

Weblium Pros & Cons

Pros

  1. User-friendly interface - Weblium offers an intuitive drag-and-drop editor, making it easy for you to create and customize websites without coding knowledge.
  2. SEO features - it includes built-in SEO tools and features to help you optimize your websites for search engines, potentially improving visibility and ranking in search results.

Cons

  1. Integration options - the platform may have fewer integration options compared to other website builders, which could limit your ability to connect your websites with third-party tools or services.
  2. Limited ecommerce features - users looking to create robust e-commerce websites may find Weblium's e-commerce features to be somewhat limited compared to dedicated e-commerce platforms, with fewer options for managing inventory, payments, and shipping.

Weblium Pricing

If you just have one website to build, there's a free option with limited features and a plan for $8.25 per month with a wide range of features and storage available. For more websites, there are two business plans. For five websites, you're looking at $297 a month and for 10 websites, it's $495 a month.

Weblium Ratings & Reviews

Weblium is loved by its users for its drag-and-drop editor, ease of use, customizable templates and built-in SEO tools.

Related: White Label SEO Tools

3. White Label Website Builder: Brizy

Brizy is a website builder platform that provides tools for agencies to create and design websites without needing to write code. It offers a drag-and-drop interface, making it easy for individuals and businesses to build professional-looking websites quickly.

Brizy Pros & Cons

Pros

  1. Pre-designed blocks and templates - Brizy provides a wide range of pre-designed blocks and templates, allowing you to quickly build professional-looking websites using a white label builder.
  2. Responsive design - websites created with Brizy are optimized for mobile devices, ensuring a seamless experience across different screen sizes.

Cons

  1. Performance Optimization - some users have reported issues with website performance and speed optimization when using Brizy, especially with complex design customization or heavy use of media.
  2. Dependency on Brizy platform - since Brizy is a proprietary platform, you may face limitations in migrating their websites to other platforms in the future if needed.

Brizy Pricing

With Brizy, there are a wider range of options for agencies, depending on if you need an all-in-one SaaS platform or a WordPress plugin. The packages with white label features start from $159 for the Cloud option, and $299 for the WordPress plugin.

Brizy Ratings & Reviews

Feedback on Brizy's website builder varies widely among users. Many appreciate its user-friendly interface, extensive template library, and affordability, making it suitable for those without coding experience. However, some users have cited limitations in integrations, concerns about performance optimization for complex websites, and mixed experiences with customer support.

Conclusion

When it comes to choosing the ideal white label website tool, it's vital to carefully evaluate the advantages and drawbacks of each option. Now that we've explored some of the most popular choices available, you can confidently decide which one aligns best with your growth objectives.

Keep in mind that while each platform comes with its own set of benefits, it's important to select the one that suits your agency's particular requirements and expansion plans. With the appropriate website tool, you can optimize workflows and boost productivity without exceeding your budget!

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