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May 10, 2024

White Label Payment Tools Comparison: FlyWheel and Invoice Ninja

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White label payment solutions are payment services that are developed by one company for other companies to use under their own branding. Essentially, these tools allow businesses to offer payment processing services to their customers without having to build the infrastructure themselves.

In this article, we'll go through two of the best white label payment platforms in the payment industry today, their pros and cons, pricing and reviews. But first, let's look at what white label marketing is overall.

Brief overview of white label marketing tools

White label marketing tools can be a straightforward and budget-friendly method for agencies to optimize their own marketing processes. You have the option to delegate white label digital marketing services from another agency or acquire white label products that you can customize and market under your own brand.

Below are numerous advantages and some disadvantages to consider.

Pros & cons of white label marketing


Efficiency - if you lack the time or resources to initiate new digital agency services from scratch, white label solutions can facilitate the launch of a variety of services for your current and prospective clients.

Cost-effective - in comparison to hiring someone in-house, white label providers come at a significantly lower cost.

Scalability - a white label agency can expand alongside your business operations, enabling you to scale your agency without incurring additional resource expenses.

Productivity - white label business software can free up time in your schedule, allowing you to concentrate on other areas of your business such as marketing, administration, customer service, client retention, or other priorities.

Expertise - using an agency with white label capabilities grants you access to industry experts, experienced teams and tools, enabling you to deliver high-quality services and enhance the customer experience and customer satisfaction.


Reduced control - while white label solutions offer numerous advantages, they do somewhat constrain your control over the creative process and final output.

Dependency on providers - like any software, there's always a risk of occasional downtime, service disruptions, and other inconveniences when relying on white label providers.

Limited customization options - while most white label platforms offer customization potential, this is contingent upon the pricing plan you select.

Potential inconsistencies - quality levels among different white label marketing service providers may vary, underscoring the importance of thorough platform research and review assessments.

Related: Pros & Cons of White Label Social Media Content

Types of white label marketing tools

If you run an agency, you have plenty of great options to choose from. Whether you want one marketing tool that does everything or specific tools for different tasks, there's something out there to suit your business model and business requirements.

White label options in marketing include:

Now let's take a look at a couple of the most popular white label payment service providers.

White Label Payment Tools

In this section we'll review these payment providers: FlyWheel and Invoice Ninja.

1. White Label WordPress Hosting & Client Billing Platform: FlyWheel

FlyWheel is a managed WordPress hosting provider that specializes in offering hosting solutions specifically tailored for WordPress websites. It provides a range of features and services to help WordPress users and developers build, launch, and manage websites more efficiently. It's also a client billing platform, so you can transfer the payment flow of website hosting directly to your client.

FlyWheel Pros & Cons


  1. User-friendly interface - FlyWheel's dashboard is intuitive and easy to navigate, making it simple for you to manage you WordPress websites, including tasks such as site backups, staging, and collaboration.
  2. Performance - the hosting infrastructure is optimized for WordPress, resulting in fast loading times and reliable performance for websites hosted on the platform. It also offer features like built-in caching and CDN integration to further enhance site speed.


  1. Limited server locations - FlyWheel has a more limited selection of server locations compared to some other hosting providers, which may result in slower loading times for users in certain geographic regions.
  2. Add-on costs - some additional features, such as site migrations, premium support, and white-label options, incur additional costs beyond the base hosting plans, which may increase the overall expense for users requiring these services.

FlyWheel Pricing

There are four Wordpress plans offered by FlyWheel that can meet the needs of your agency with affordable rates, depending on how big your business is and how many sites you run.

The Tiny charge per month price starts at $13 for one Wordpress website. The Starter is also for one Wordpress website and starts at $25, but you get more features and storage than the Tiny.

If you have up to 10 Wordpress sites, the Freelance may be for you at $96, or if you have more sites than that, the Agency is the best option at $242 for up to 30 sites.

FlyWheel Ratings & Reviews

FlyWheel's reviews typically highlight its user-friendly interface,  enhanced experience for customers, excellent performance, and top-notch custom support as standout features of the platform. Users like the intuitive dashboard and robust features tailored specifically for WordPress websites, such as built-in caching, SSL certificates, and daily backups, which contribute to reliable and secure hosting environments.

2. White Label Invoicing & Payment Software: Invoice Ninja

Invoice Ninja is an online platform that provides a wide range of financial services to businesses, freelancers and independent contractors. These include: invoicing, time tracking, expense tracking, and payment management tools.

It is designed to streamline payment processing capabilities and payment methods, automate invoicing tasks, and facilitate online payment automation.

Invoice Ninja Pros & Cons


  1. Multi-currency support - Invoice Ninja supports multiple currencies, making it a suitable choice for businesses operating internationally or dealing with clients in different countries.
  2. Time-tracking and expense management - the platform includes features for tracking billable hours and managing expenses, enabling you to accurately capture project and processing costs, and generate invoices based on time worked and expenses incurred.


  1. Limited free plan - there is a free plan with basic features but some advanced functionalities such as customizable solutions and recurring billing/online transactions are only available with paid subscription plans.

Invoice Ninja Pricing

Aside from the free plan, there are two other plans available from Invoice Ninja; the Ninja Pro and the Enterprise.

The Ninja Pro is $120 per year and the Enterprise starts from $160 per year - this price increases depending on how many users you need.

Invoice Ninja Ratings & Reviews

Reviews of Invoice Ninja commonly praise its extensive customization options, seamless customer experience and robust invoicing features, making it a popular choice among freelancers, small businesses, and entrepreneurs. Users appreciate the platform's ability to streamline a range of payment processing, invoicing, and tracking time and expenses, which contributes to improved efficiency and cash flow management.


When it comes to selecting the perfect white label payment tool, it's crucial to assess the pros and cons of each option. Now that we've reviewed some of the top choices on the market, you can make an informed decision about which one fits best with your business goals.

Remember, while each platform offers its own advantages, be sure to choose the one that matches your agency's specific needs and growth strategies. With the right payment tool, you can streamline a range of business processes, boost your business reputation and increase efficiency without breaking the bank!

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