Thinking of outsourcing your social media? When your business is just getting off the ground, it can seem like there are simply not enough hours in the day. You’ve got meetings back-to-back. There’s a business plan to write. A pitch to prepare for. To top it all off, you’ve got an overflowing inbox. We get it. It’s a time when things like blog writing and social media sharing is just not at the top of your list. You squeeze in a few tweets here and there to keep things ticking over. But you still have this nagging feeling that you should be making more out of social. Maybe it’s time you thought about outsourcing your social media…
Is outsourcing your social media a good idea?We understand why you might be having your hesitations about outsourcing your social media. Is it the right time? Can I trust someone else to communicate with my audience? Will the results be worth the investment? Yes. Yes. And Yes. Here’s why:
Your social media accounts will be managed more effectivelyYou may be an avid user of social media yourself. But can you run the show like a pro? Outsourcing your social media means you’ll have a social media manager or agency taking the lead. A good social media manager:
- Monitors trends daily (even hourly!)
- Knows the latest best practices (hashtags, mentions, etc)
- Understands how to read social metrics and put forward a strategy
- Will learn about influencers and competitors in your industry and monitor their social activity
- Can research, write and design compelling posts – it’s their job
- Can work with consistency, maintaining a regular presence on social network – something you probably can’t and, really, shouldn’t do yourself
The importance of consistencyThe biggest problem we see with business owners trying to manage their own social media is the lack of consistency. With the 101 jobs on your list, tweets can be forgotten, and blog posts never written. It can only take a few great posts for you to get noticed on social. Equally, it can take just a few missed updates to fall off of your audience’s radar. By outsourcing your social media, you’ll have content being shared from your account as often as needed (that’s in general, 3-10 times a day). Whatever posting frequency you decide on, one thing will be for sure: it will be consistent. This means that your audience won’t suddenly start unfollowing once they see that you haven’t posted in months (perhaps wondering if you’re still in business). Instead, they’ll become used to seeing your content on a regular basis, and will quickly become familiar your brands’ stripes (see what we did there). This will likely lead to higher engagement too. Winner!
Spend your time on what really mattersOutsourcing your social media doesn’t just make your business more visible to your target market. It also has a direct impact on aspects of your business that would, at first, seem completely unrelated. Let us explain. By freeing up the time you would be spending curating and sharing content, you have more time to grow your business into a real asset. So, instead of working in your business, you get to work on your business. This line comes from one of the best business books ever written, “The E-Myth Revisited“, which introduces several strategies to essentially hire your way out of your small business. Build a machine if you wish, that works without your involvement. Build an asset that is potentially valuable to someone else. It’s unlikely that you launched your business to simply give yourself a job. Chances are you have a long-term goal to create a brand that you can either continue growing for the long term, or sell as an asset. What sort of asset requires the owner to spend hours each day researching and writing content for social media? It’s you who knows how your business can become what you envision it to be. And it’s that knowledge paired with sufficient time that can make your business a success. Outsourcing your social media is a great opportunity to start focusing on building your assets, and leaving the nitty gritty of the work to a trusted team of people. (And to allow yourself a little extra time by the pool).
Mistakes to avoid when outsourcing your social mediaConvinced outsourcing your social media is a good idea? Great! Before you do, here are some common mistakes founders make when hiring their social media managers, and, more importantly, how you can avoid them.
Mistake #1: Hiring the wrong personSeems obvious, doesn’t it? But every founder knows that hiring the right person isn’t always as easy as it sounds. If you look on big freelance sites such as Upwork, Hubstaff Talent and Simply Hired, you’ll get hundreds of writers, content strategists and social media managers staring back at you. How do you choose? The biggest mistake people make here is hiring just writers, or just content strategists and assume that they have the skills to do everything. This is not always the case. A writer might have the skills to research and put together a great piece of content, but do they understand your brand? On the other hand, a content strategist could have a great grasp of analytics and goals, but lacks the creativity to create engaging posts. If your budget allows, a good option would be to hire a content team. This way you can rest assured that every aspect of your content is being taken care of properly. As a minimum, this should include:
- Writer: researches and writes content
- Editor: revises content, adds images and edits for good visibility
- Strategist: analyses performance and implements strategy
- Excellent written communication
- Creativity: can they write or design beautiful, compelling posts?
- Solid understanding of trends, best practices, and social media analytics
- Experience in managing business accounts: do they understand metrics, strategy, and goals?